You just created the landing page and put in the pretty pictures but no one is buying,
The problem lies in the fact that both the ads (Google, FaceBook must work together. I
n other words both the ads and the landing page have to be singing from the same song book.
Make Sure Ads and Landing Page Are on the same page
There must be similar messaging from the ad to the landing page. It is called consistency.
The ad says one message and the landing page must parrot the same message. The idea is for the user to have the same user experience.
From the same words to the same pictures. You want to create the same experience for the user to take the next step.
In order for the user to take the next step, it is important to pay attention to keywords.
Keywords are words and phrases that are related to your company’s business like “basement damp proofing” or “brand name appliances”.
These keywords are important to carry over to the image that relates to the ad.
The user should be able to identify what the product or service is from the imagery presented in the ad.
Once the ad is clicked, the first section you read before you scroll on your browser, should carry both relevant keywords and images.
The balance of the landing page should elaborate on the messaging and keywords in a specific strategy.
For example, my ad headline reads, “The perfect accessory for that summer night out” with supplementary copy that reads, “Shop our new Havana Nights Collection:
The perfect handmade accessories for any summer adventure.” The first line of the landing page should contain an expansion of the Havana Nights
Collection with a headline including that phrase and a few select keywords on what is included in the collection.
Take advantage of Imagery and landing page
The imagery should relate to the headline, either being a lifestyle image of the perfect house and someone who is fit using weights to sell the newest gym set
. The advantage of using a landing page is the ability to use different pages to test different headlines with different keyword
Why is it important to message match with the landing page?
congruence, context, relevance, and sticking to the theme.
Your ads can’t afford to send your visitors to a page that seems to have nothing to do with the ad itself.
Visitors will automatically bounce if they don’t see a connection from the original click.
The longer you run a campaign this way, the more you’d suffer by paying all that money for nothing.