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Focus your dental marketing SEO on your local market pays dividends

local dental seo services

In Local SEO Part 2 I showed you how to do local SEO step by step.

In Part 3 of this series of local dental SEO, I will show you the tools of the trade.

Optimize Your Google Business Profile

A Google Business Profile (formerly Google My Business) is a free business listing with information about your business.

It allows you to provide details like your location, services, products, and photos.

Then, Google will list it in local search results.

For example, this is what it can look like for someone on a desktop device:

Improving your Business Profile is one of the most important dental SEO tasks, according to Google.

Which means you need a Google Business Profile if you want to stand any chance of ranking well for local searches.

Here are some Business Profile tips for local dental SEO:

  • Place detailed business hours (including holidays)

  • Select all those features that describe your business (like outdoor seating, Wi-Fi, etc.)

  • Upload photos and videos regularly (promotes engagement and boosts rankings)

Get Local (NAP) Citations

NAP citations are places that mention your name, address, and phone number (NAP) online.

They usually appear on business directories and social media profiles.

NAP citations are important because Google will use them to verify that your business information is accurate.

Not only that, but what you say about your business online is true.

Like this:

Calvary Marketing

62 Monkswood Cr.,. Newmarket, ON L3Y 2K1

(289) 500-1978

The more Google sees consistent NAP citations for your business, the more confident it is that your business is legitimate and trustworthy.

It is a good idea to get consistent citations on as many trusted websites as you can.

Here are a few NAP citation tips:

  • Keep all of your citations 100% consistent exact same name, address, phone number

  • Submit your information to popular directories in your local area and industry

  • Submit to big players (like Apple Maps, Yelp, Bing Places, Facebook, etc.)

Invite Reviews

Reviews and testimonials are critical establishing prospective patients trust.

Reviews provide social proof, legitimize your expertise, and give prospective patients assurance in your practice.

Prospective patients regularly read reviews and consider them very important.

 In addition, Google recommends responding to reviews to show that you value your customers’ business and feedback.

To find reviews to reply to, use a tool like Listing Management.

To start, click on the “Review Management” tab.

In this tab you will be able to read and reply to reviews right in the application.

google review

To do so, enter your comment in the space. Then hit the “Reply” button.

You can also sort by newest, oldest, highest rating, or lowest rating by toggling the drop-down at the top of the “Reviews” table.

Here are a few more online reviews tips:

  • Verify your Business Profile (to respond to a review, you must have a verified business)

  • Remind customers to leave reviews (you can create and share a link in Google Business Profile)

Improve Your On-Page SEO

On-page local dental SEO is the practice of improving your website pages to help them list higher on organic search results.

By listing higher organically, your website will have a strong likelihood of ranking in the local pack.

Some on-page local dental SEO strategies:

  • Put all of your locally targeted keywords in page titles and meta descriptions

  • Add specific location pages to your website to emphasize your local services

  • Add internal links to and from pages where relevant

Backlinks are very important

Backlinks are links on other websites that refer back to your website.

This is one of the best ranking alerts in Google’s search algorithm.

A study of over 500,000 keywords and ranking positions proved the correlation between referring domains (sites with one or more links to yours) and ranking positions.

dental seo services

The bottom line is, the more referring domains you have, the better the chances your website will rank higher for applicable keywords.

Conventional link building strategies also help for local link building.

Here are some local link building tips:

  • Contact other local (non-competitor) businesses for links
  • Reach out to local newspapers and websites to share stories
  • Promote and sponsor local events (event websites may backlink to you)

Keep an eye on local listings

Listing your business on directories is also important. Having said that, keep an eye on them is equally important.

Be sure to verify every month to fix any problems, like incorrect information regarding location, phone number, etc., that may have occurred.

SEO tools at your fingertips

Here are a few local search engine optimization tools that can keep your clinic consistently in front of your target audience.

Google Search Console

Search Console is a free Google local SEO tool that helps monitor, maintain, and tweak your website’s presence in search results.

It’s a really handy tool to give you insight on how Google sees your pages and makes sure your site is crawlable.

Your website’s local keyword rankings will regularly change. For any variety of reasons.

When your rankings decline, traffic to your site can decrease. Which in turn, may hurt your business.

That is why you need to track your development as part of your SEO strategy.

Track your keywords and keep fine tuning until you get the results you want.

Some statistics

  • 97% of people search online to learn about a local company or organization
  • Local business listings contain incorrect information 50% of the time, according to business owners
  • About 28% of all local searches result in a sale within a day
  • 76% of searchers visit a business within 1 day of searching.

Improve your internal linking structure.

External links steering back to your site are ideal, arranging your internal linking structure will also increase your dental SEO rankings.

Why should I worry about internal linking? It helps:

  • Supports website navigation
  • Administers page authority and ranking power among pages

Optimize URL, title tags, headers, meta description, and content.

Every new blog piece that is written, is a new indexed page for your site.

It is also a new page on which to target a geographic search phrase.

Not only that, it’s a new method to get found in the search engine results pages (SERPs).

Every piece of content that is published, you need to optimize it for search engines by using high-volume keywords in the URL, title, header, meta description, and body.

Coming up with geo-targeted content can be a real challenge.

In which case consider emphasizing your customer success stories and case studies.

The more items you add to these assets (especially for each location of your business), the better you will be able to optimize “near me” local searches.

Create local content.

Search engines continue to get better at searching. That means your content can now be written more for users and less to appease search engines.

Sometimes it’s better to shrink your focus and write about local or industry news to attract a local audience.

Ensure your website is mobile-friendly.

Local and mobile search go together like a glove (61% of all Google searches are performed on mobile).

Some of the most popular ways people will use your site in a mobile environment are to look up reviews, find directions to your location, and search for contact information.

In fact, “near me” searches on mobile have increased 250% since 2017.

Make it easy for your prospective patients by making your site mobile-friendly.

Help out in your local community.

The more you participate in the local community, the more digital PR you’ll receive.

You may want to collaborate with a nonprofit on a campaign, sponsoring an event, or appearing in the local media as an authority in your industry.

These are some of the ways to earn press, brand awareness, and inbound links.

Calvary marketing can help you achieve your local SEO goals. Contact us today info@calvarymarketing.ca