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The Client:
Dr Catherine von Anhalt-Zerbest, Chiropractor, an Oakville area chiropractor, noticed that her clinic’s revenues were way down and didn’t know how to get it back.
2023 was rapidly drawing to a close and her revenues were not keeping pace.
Her patients greatly appreciated her work, but the number of patients she was seeing was abysmal.
Worse still, her existing patients either moved away or no longer needed her services.
On top of that, her landlord had issued a notice to increase her rent by early 2023.
She had tired traditional advertising, which brought some patients in, but not the amount that she needed.
When Dr. Catherine called us, she was desperate to try anything to grow her revenues.
After throwing a few ideas around, we conducted a survey.
From the survey we found that people would only visit a chiropractor if their health benefits approved it.
So we dug further and found that patients health benefits were not being used to their fullest extent.
We just sent out a message explaining that if their health benefits were not used up by year end, they would lose them.
We employed a simple strategy to help Dr. Catherine double her revenues in the last quarter of the year.
We sent out a reminder to Dr. Catherine’s entire database of patients by email and texting messages. The message was clear: patients’ health benefits could still be used up or lose them until next year.
When the dust settled, this campaign had re-engaged patients at an incredible rate.
By the end of the next day, Dr. Catherine had over 200 replies to her email and over 50 calls.
Dr. Catherine was now booking into March of 2024 and no sign of stopping either.
In fact, Dr. Catherine had to hire a receptionist and another chiropractor to handle the extra appointments generated by our campaign.
Can your team handle over 200 email replies in one day?
If you’re ready to book appointments, then let’s talk .(289) 500-1978
