The Absolute10 Best Marketing Strategies For Right Now
Looking for the absolute 10 best marketing strategies for right now? I have scoured the internet
and found some strategies that can be used right now.
No fancy tricks that will get you kicked off the first page of Google, which is the equivalent of putting any business owner out of business.
The following list is what is going to be trending in 2021, so understand it, memorize and implement the list.
1. Optimize for Google’s next update
One of the best marketing strategies to start with is to ensure your website complies with Google’s Page Experience Update coming in May 2021, new metrics called Core Web Vitals—which will measure site load time, interactivity and content stability—will start to impact overall search rankings.
That means businesses will have to start optimizing for Core Web Vitals by being more user-friendly than ever before. There must be as little delay in the loading of content and engagement of the user.
Failing to optimize for this new Core Web Vitals, will result in drop of ranking from search engines.
This will in turn benefit your competitors in a big way and hurt your bottom line.
2. No more third-party cookies
2021 will also be the year businesses prepare for changes to come in 2022: the end of the line for third-party cookies.
This means that websites won’t be allowed to follow users all over the internet.
Instead businesses will have to engage their audience in a more effective way. That means collecting your own data through newsletter sign ups, free offers, etc.
Regulations are coming on stream where privacy will be the most important issue to be aware of.
3. Grow 1:1 customer relationships
In 2021, having a 1:1 direct relationships with customers will be like gold as the online world becomes even cluttered with businesses reaching out to digital consumers.
Personalization will become the order of the day to reach out to prospects. Consumers will be demanding more tailor made solutions that speak to them.
When businesses focus on tailor made solutions, consumers will feel more engaged and thus buy more from those businesses that they are engaged with.
4. Customer retention will be even more valuable
As 2021 progresses, focusing on existing customers is a good strategy. Existing customers are your biggest fans.
They are your foot soldiers for your brand. Engage and reward your existing customers with discounts, latest offers and special insights.
No customer ever said they don’t like extra attention and that they would rather be just a number.
The business landscape is littered with companies that took their customers for granted, isn’t that right GM?
Focus on interactions over social media or company website and pay attention to what is being said.
Mobile interactions like SMS, email are a direct link between brand and customer—and bypass third parties.
5. Begin social selling
Social selling is becoming more popular as more and more small businesses realize the power of social media
Start encouraging customers to make purchases over social media. This will shorten the buyers journey.
Social selling simply means selling your products or services over various social media channels.
6. Action trumps words
Do what you say your going to do without hesitation. If your business says they are green, back it up with a photo of your team doing exactly that.
Talk is cheap, but action will always be more credible in the eyes of costumers. Action will also separate your business from the competition.
When a competitor says they are green, your brand can say the same thing only with proof with say a recent Facebook post.
7. Build trust
It is often said people do business with people they know like and more importantly trust.
This past year has seen a shift in customer sentiment. They want to do business with brands that not only to share the same values, but also trust.
Build trust by doing exactly what you promised. It is not done overnight, however, the million mile march starts with the first step.
When consumers see that your business delivers on promises, the flood gates will be open to more customers.
8. Optimize for voice search
Voice search will become more popular in 2021 as customers use voice search on mobile devices more than in 2020.
Businesses are encouraged to optimize for voice search by focusing on longer-tail keywords that reflect how customers ask questions or make requests verbally to stay ahead of the curve.
A 2018 survey by PwC found that 71% of consumers prefer voice search over typing.
33% of consumers prefer voice ads because the voice ads are more engaging and less intrusive than traditional ads.
9. Lean into local SEO
Local SEO is another one of the best marketing strategies a local business owner do is update their Google My Business Accounts to include curbside pickup and delivery and online appointments.
Gone are the days when customers traveled far and wide to visit a bricks and mortar location. In 2021 customers want to visit a bricks and mortar location that is in the local community.
The best marketing strategies involve playing up the feature of being local and in the community. Local means customers get to know you the business owner personally.
That itself will keep out the big chains.
10. Automate what you can
Another one of the best marketing strategies any business owner can do is automate.
When you think of automation, email marketing automation might come to mind first. It’s not only one of the most popular types of automation, it’s one of the most accessible, too.
Types of email automation include:
- Triggering emails based on actions, such as webinar sign up confirmations or abandoned basket notifications
- Email drip workflows to send content at set intervals
- Delivering content or requested information after filling out a form
- A/B testing content and automatically sending the best performing version of the content
- Personalizing each email you send
- Segmenting groups based on data and automatically sending the right email to each group
A good way to get started with email marketing automation is to have a look at the automation capabilities that your email marketing platform already has and think about how you can use them to execute your strategy.
All popular email marketing tools, such as Mailchimp or GetResponse, have built-in automation functionality.
However, if you haven’t picked an emailing tool yet, make sure to pick an option with enough automation funcionalities to meet the needs of your business.
You now have 10 ways to grow in 2021
Will you be able to try them all? Maybe not. For some, you’ll pick a few and give them a shot. For others, it will be more worthwhile to pick just one and really focus on it.
Try any one or all of the best marketing strategies already mentioned and you will be way ahead of the competition.
It all depends on your industry, your audience, and your business goals specifically. Take a look at what your competitors are doing and what your audience is saying, and refer back to this list so you can start building a plan: