7 Best Vancouver Startup SEO Strategies

If you are a Vancouver startup, you need a beneficial SEO campaign that takes advantage of local search.

To accomplish this it is a good idea to use competitive keyword terms and good quality content that focuses on the local market.

Join me as we go through a list of important strategies to use to stay ahead of the competition.

1. Get Better at Local Market SEO

All companies rely on customers, especially ones that are right in their own backyard

• Google Business Profile. Setup your Google Business Profile and make sure to use SEO to make sure people find you. In addition,  posting regularly here will boost your rankings.
• Use specific geographic keywords like Vancouver Luxury Fine Cars as opposed to Luxury Fine cars. The more precise the better.
• Online Directories: take advantage of listing your business in online directories like Yelp, Vancouver Board of Trade, to name just a few of the many online directories. They also provide high quality back linking to your website as well.
• Reviews: Ask current customers to leave a review on Google, etc. Prospective customers read reviews and base their buying decision on that factor. The higher the percentage of good to bad reviews, the better it is.

2. Keyword Research & Optimization

• Make use of  Google Keyword Planner, Ahrefs, or SEMrush to search and find keywords applicable to Vancouver-area users.
• Concentrate on Long-Tail Keywords (e.g., “best Italian restaurant in Vancouver” rather than “best Italian restaurant”).
• Refine meta titles, descriptions, headers (H1, H2), and image alt texts with Vancouver area specific keywords.

3. Good -Quality, Vancouver-Area Content

• Write blog posts, guidebooks, and test cases aimed at Vancouver audiences.
• Examples:
  • “Best Venture Capitalist Events for Startups in Vancouver”
  • “Top Budget FriendlyVancouver Office Spaces for Startups”
  • “How Vancouver Startups Can Obtain Angel Investor Funding”

4. Technical SEO 

• increase website speed (use WebPage Test to check performance).

• Verify that your website is friendly towards cell phones (Google prioritizes mobile-first indexing).
• Correct broken links 
• Take advantage of structured data markup for improved search engine results

5. Build Links & Alliances

• • Backlinks from local sources: Acquire backlinks from Vancouver-based businesses, news outlets, and content creators.
  • Guest Posting: Provide guest blogs to Vancouver-based blog sites   or media outlets 
  • Collaborate: Team up with other Vancouver area startups to promote each other.
  • Make Connections: Attend networking events with other business owners to make connections. The more often you attend the higher the chances of business success. It’s the know, like and trust factor. The more you are seen at networking events the better your credibility will be.

6. Make Use of Social Media 

• Share content pieces on LinkedIn, X (formerly Twitter), and Facebook groups that reach Vancouver startups.
• Become a member of startup groups on Facebook, LinkedIn, and Facebook.
• YouTube & TikTok are fantastic resources to publish videos on Vancouver topics.

7. Take Advantage of the Vancouver Startup Environment

• Participate in Vancouver startup groups like Launch Academy, TechStars Vancouver, and BC Tech Association.
• Volunteer to be a guest speaker at or visit local startup meetings and get featured on their websites.

By following these steps, your Vancouver startup is on its way to success. It is also a good way to stay ahead of the competition. 

Your competition, won’t stand still and neither should you.  Calvary marketing can help your Vancouver startup get in front of your target audience.

Contact Mathew today and let’s get your Vancouver startup started!