Local SEO: Connect with Your Local Customers
In today’s digital landscape, having a strong online presence is essential for businesses of all sizes. For local businesses, Local SEO is the key to unlocking visibility and attracting customers in their immediate area. Nearly half (46%) of all Google searches are for local information, making Local SEO an indispensable tool. With Calvary Marketing’s Local SEO services, you can secure a prime spot in Google’s map results, directly connecting you with customers in your area.
A staggering Google searches are focused on local information, underscoring the importance of Local SEO in capturing potential customers. By leveraging Calvary Marketing’s expert Local SEO services, you can secure a prominent position in Google’s map results, directly connecting you with local customers and driving business growth.
Professional Local SEO Services
Calvary Marketing offers professional Local SEO services designed to help you rank for highly coveted
geo-targeted keywords, generate leads, and grow your business. We understand
the nuances of local search and implement effective strategies to get you seen
by the right people at the right time.
Google My Business (GMB) Optimization
Your Google My Business (GMB) listing
is your digital storefront. Calvary Marketing ensures your GMB is not only
claimed but optimized to its fullest potential.
According to Ahrefs, 56% of local retailers haven’t even claimed their GMB listing. If your business does not have a GMB listing, that’s the first thing we will take care of as part of our local SEO services.
We make sure your listing is accurate, up-to-date, and
compelling, providing searchers with essential information about who you are,
what you do, and where you are located. We optimize your GMB description,
photos, and other elements to build consumer confidence and boost your ranking.
Strategic Citations and Business Directory Listings
Building citations is a critical component of Local SEO. Calvary Marketing helps you establish a strong online
presence by listing your business in relevant directories with consistent
information. This includes your key contact information: opening hours, phone
number, and street address.
Our citations process involves writing original
business descriptions optimized for your keywords to place on a wide variety of
business directories. We maintain a long list of business directories that we
audit to make sure we are posting on directories that your business is not
already featured on.
Targeted Local Keyword Research
Identifying the right keywords is the foundation of any successful SEO campaign. Calvary Marketing conducts thorough keyword research to pinpoint high-value local search terms that your potential customers are using.
These are money-making keywords that will make a huge difference for your business once you are ranking with our help. We focus on keywords with high search volume and local intent to drive qualified traffic to your website. Think With Google has found that 50% of people who do a local search on their phone go to a physical store within the day.
On-Page Optimization for Local Search
Calvary Marketing optimizes your website to ensure it aligns with local search best practices. This includes integrating local keywords into your metadata, headers, and content. We also conduct site audits to build out a site-wide local SEO campaign. Our goal is to make it easy for search engines to understand your location and the services you offer.
Local Content Creation
At Calvary Marketing, we specialize in crafting customized Local SEO solutions to elevate your business’s online presence. Our comprehensive services include:
Blogging
We create high-quality, SEO-optimized blog posts tailored to your company’s specific needs and target audience. Our blogs focus on local trends, requirements, and services, ensuring relevance and engagement.
Web Copy
Our expert copywriters develop location-specific content that enhances your website’s visibility for geo-targeted keywords. We achieve this by creating individualized location pages that highlight the services or products your business offers in specific areas.
Link Building
Leveraging our relationships with regional publications, our content specialists produce hyper-targeted link building content. Our link building experts then strategically place this content on localized websites, providing Google with additional context and trust in your local business.
The Value of Optimizing for Local SEO
Capturing Voice Search Traffic
With the rise of voice search, it’s more important than ever to optimize for natural language queries. Calvary Marketing ensures your website is optimized for voice search, helping you capture valuable traffic from users searching for “near me” options. The reality is that voice search is rapidly rising in popularity as people increasingly utilize functions like Google Assistant and Siri to locate “near me” options. According to HubSpot, “Near me” or “close by” type searches have seen over 900% growth in the last few years.
Gaining a Competitive Edge in Your Local Market
Local SEO is highly targeted and gives you a competitive edge over other local businesses like yours. When your business services specific locations or is targeting specific locations, it is essential to have this competitive edge.
Appearing in Google’s Map Pack and Featured Snippets
Nowadays, stealing that number one spot on Google’s results page is not the only way to get seen through search. In fact, Google results produce a map pack that showcases nearby businesses to make accessing business-related information easy for searchers. Calvary Marketing can help get your business on that map pack, giving leads direct access to call or visit your business.
