Chiropractor Case Study

Case Study: Dr. Catherine. von Anhalt-Zerbest, Chiropractor  Double Your Appointments The Client: Dr Catherine von Anhalt-Zerbest, Chiropractor, an Oakville area chiropractor, noticed that her clinic’s revenues were way down and didn’t know how to get it back. 2023 was rapidly drawing to a close and her revenues were not keeping pace. Her patients greatly appreciated her work, but the number of patients she was seeing was abysmal.  Worse still, her existing patients either moved away or no longer needed her services.  On top of that, her landlord had issued a notice to increase her rent by early 2023. The Challenge She had tired traditional advertising, which brought some patients in, but not the amount that she needed. When Dr. Catherine called us, she was desperate to try anything to grow her revenues. After throwing a few ideas around, we conducted a survey. From the survey we found that people would only visit a chiropractor if their health benefits approved it. So we dug further and found that patients health benefits were not being used to their fullest extent. We just sent out a message explaining that if their health benefits were not used up by year end, they would lose them.  The Work: Health Benefits Reminder We employed a simple strategy to help Dr. Catherine double her revenues in the last quarter of the year. We sent out a reminder to Dr. Catherine’s entire database of patients by email and texting messages. The message was clear: patients’ health benefits could still be used up or lose them until next year.   The Results When the dust settled, this campaign had re-engaged patients at an incredible rate. By the end of the next day, Dr. Catherine had over 200 replies to her email and over 50 calls. Dr. Catherine was now booking into March of 2024 and no sign of stopping either. In fact, Dr. Catherine had to hire a receptionist and another chiropractor to handle the extra appointments generated by our campaign. Can your team handle over 200 email replies in one day? If you’re ready to book appointments, then let’s talk .(289) 500-1978

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Case Study: Master’s Videos

The Client Master’s Videos, an independent video and photography business in Newmarket, Ont. Established in 1992, the  client got business through newspaper classified ads.  The Challenge: While doing a good job, Master’s videos suffered from low customer enquiries, in an extremely competitive field. To make matters worse, newer competitors were entering the field and eating his lunch so to speak. They were booking 10x the clients that Master’s videos did. The client relied on traditional classified ads to get clients to not great results. Master’s videos  was on the verge on closing the business for good. From The Client Working with Calvary Marketing has been a game-changer for our business. Their targeted marketing strategies and digital expertise have significantly increased our customer inquiries and bookings. The team at Calvary Marketing is professional, responsive, and truly understands our business needs. Thanks to their efforts, we now enjoy a strong online presence and steady growth. We highly recommend their services to any business looking to enhance their marketing efforts. Jonathan Simpson Quebec, ON, CA The Work: We targeted an audience within a 50 kilometer radius of the client’s place of business.  We started with a Facebook business page and commenced producing content three times per week. In addition, we started producing FaceBook branding and sales ads. The ads would run for a few days at at time to warm up the audience to Master’s videos. Next a website was built to augment the Facebook campaign. The Results: After a week of alternating between branding ads and sales ads, Master’s videos started getting phone calls from people who wanted photography and or video work done. An increase of 15% year over year sales. Before any seo work was started, the website started on the 20th page of search engines. Initial seo work completed on the website resulted in the website coming up from page 20 to page 4 and after a few days, the bottom of page 1. After more intense, seo work, Master’s videos website moved up to the 4th position on page 1 of search engines. Master’s videos now enjoys bookings up to 3 months in advance from corporate events to weddings and everything in between.

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Dental Practice SEO Campaign

Challenge Bright Smiles Dental primarily relied on referrals and traditional advertising methods. However, they noticed a decline in new patient inquiries as competitors began to dominate online search results. Their website had minimal traffic, and critical SEO elements were not optimized. The challenge was clear: they needed to enhance their online presence to attract more patients. Solution We initiated a comprehensive SEO strategy tailored specifically for Bright Smiles Dental. Our approach included: Technical SEO Audit: We conducted a 300-point audit, identifying 75 critical issues affecting their website’s performance. Keyword Research: We identified high-value local keywords such as “family dentist Newmarket” and “cosmetic dentistry near me,” which had significant search volumes. Content Creation: We developed a content marketing plan that included blog posts, service pages, and FAQs targeting specific dental concerns. Local SEO Optimization: We optimized their Google My Business profile, ensuring accurate information and encouraging patient reviews. Link Building Campaign: We established partnerships with local health blogs and community websites to enhance their domain authority. The Result of Our Work The results were remarkable: Increased Website Traffic: Bright Smiles Dental experienced a 39% increase in organic traffic within six months. Enhanced Search Visibility: They achieved page one rankings for 48 targeted keywords, significantly improving their online presence. Patient Inquiries: The practice saw a 26% increase in new patient inquiries, directly attributed to improved online visibility. Return on Investment (ROI): The campaign generated an impressive 272% ROI, showcasing the effectiveness of our strategies.   3-5% CTR 20% less CPA 44% ROI