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Case Study: MRJ Financial Solutions
Recently a Newmarket Ontario based accounting firm MRJ Financial Solutions needed help with lead generation.
The Client: A small independent accounting firm based in Newmarket, Ontario, Canada.
The client had a good base of loyal customers that came back year after year for their taxes.
Newer upstart accounting firms were dominating the local
marketing scene with larger advertising budgets.
Challenge: MRJ Financial solutions did great work and relied on a few advertising platforms that were not working.
MRJ Financial Solutions’ website had minuscule traffic and was being outranked by newer upstart accounting firms.
The challenge was clear: improve online presence or go out of business.
The Solution: We implemented an aggressive SEO and social media campaign for MRJ Financial solutions targeting local construction contractors with up to 10 employees.
Specifically:
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Technical SEO Audit: We conducted a 200-point audit, identifying 70 critical issues affecting their website’s performance.
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Keyword Research: We identified high-value local keywords such as “accounting firms new me” and “accounting firms in Newmarket” which had significant search volumes.
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Content Creation: We developed a content marketing plan that included blog posts, service pages, and FAQs targeting specific construction industry concerns.
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Local SEO Optimization: We optimized their Google My Business profile, ensuring accurate information and encouraging client reviews.
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Link Building Campaign: We established partnerships with local health blogs and community websites to enhance their domain authority.
The Result of Our Work
The results were remarkable:
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Increased Website Traffic: MRJ Financial Solutions experienced a 50% increase in organic traffic within six months.
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Enhanced Search Visibility: They achieved page one rankings for 38 targeted keywords, significantly improving their online presence.
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Customer Inquiries: The practice saw a 32% increase in new customer inquiries, directly attributed to improved online visibility.
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Return on Investment (ROI): The campaign generated an impressive 256% ROI, showcasing the effectiveness of our strategies.
5-7% CTR
20% Less CPA
44% ROI