Dental marketing can be confusing and expensive if not done right. I have found 7 white hot ideas for your dental practice to acquire more patients. These are super easy ideas that you can implement today at a modest investment.
1. Who is your target audience?
In the world of dental marketing, you can’t assume that every prospective patient is going to react to every marketing directive in the same manner.
It is paramount to customize your message based on who you are trying to reach. In a recent study of over 3,000 dental related consumers, we found that different demographics choose dental clinics for different reasons.
Baby boomers acknowledged security as their top passionate driver. On the other hand Generation X, Millennials, and Generation Z recognized that feeling like a priority as their primary driver when looking for a dentist.
2. Invest in search advertising
Prospective patients begin their search for a new business, including a new dentist, on Google. The best way to get in front of prospective patients searching on Google, is to invest in search advertising.
This dental marketing technique puts your ad for your practice, in the top 5 positions of the search engine results page. This enables you to get in front of prospective patients when they are fervently searching for a dentist etc., which can turn into more new patients for your clinic. Our research shows that search advertising is highly effective and engaging for dentists.
We found that the average click-through rate (CTR) of 5.05%, higher than the average CTR across industries of 3.17%.
3. Create an effective dentist website
The ultimate objective of all your online dental marketing is to acquire new patients. Research shows that the best place to collect these new leads is through your website. Your dental practice is the home for your online dental marketing. This is where you are sending prospective patients so they can learn more about your clinic, what procedures you offer, and then contact you.
It is a good idea to make sure your website is mobile friendly, and adding multiple ways for prospective patients to contact you. This would include but not limited to, a click-to-call phone number, a contact form, a contact us page, and live chat.
4. Live chat can help close more appointments
Live chat lets prospective patients get answers to their queries, whether your practice is open or closed, make an appointment or a callback.
Live chat not only improves the prospective patient experience, it can also help you acquire new patients directly through your website.
5. Expound on the About Us page
A good About Us page can make your dental website stand out.
Specifically when you incorporate messaging that resonates with what your target audience is looking for.
In the About Us page, include items like your specialties and your target audience.
In addition, include stories that will help you stand out. 80% of people are loyal to brands that have similar values, so don’t leave that out of your website!
6. Include patient reviews in dental marketing plan
Reviews are becoming more important than ever, especially when prospective patients are looking for a dentist. Creating patient testimonials or even adding pictures of happy patients showing off their teeth to your website, can help you win over reluctant new patients. To get started creating patient testimonials, you can reach out to a few of your most loyal patients and ask if they’d be willing to be featured on your website. This is in addition to your other dental marketing tools.
All you really need is a picture and a short quote to share with your audience online.
7. Local SEO is the way of the future
Search engine optimization, or SEO, is another tool of a dental marketing strategy. Reaching new patients on Google requires a strong local SEO strategy. That includes optimized website content with the appropriate keywords, correct local listings, and review administration, will help your practice show up in search results for Google Map pack which is located just below paid search ads.
Calvary marketing can help your dental clinic improve its dental marketing strategy.
Contact us today and let us improve your revenue today.
For further reading: The Benefits of Affordable SEO Services in Toronto