To get found on social media can be tough to get noticed in a sea of channels and content. It doesn’t have to be that tough, although it can seem like a mountain to conquer. The following 8 steps will help your business get noticed on social media.
Step 1 Post Easy Shareable Content
People love to laugh and sharing some humorous posts can get you found on social media.
While you are at it why not share interesting stats?
It sparks curiosity among people, so why not make them curious about yourself?
Share some inspirational quotes especially from famous people. Everyone loves inspirational quotes to get through a tough day at the office.
New outlets share or show shocking images all the time.
In fact the old saying in the news business is “if it bleads it leads”.
Step 2 Use pictures to get found on social media
People love pictures. Use pictures of community, weather, your team etc.
Especially cute pictures of animals with or without funny quotes.
This will make people share the picture to their friends with your name attached to it.
What a way to get found on social media profile.
Step 3 Ask questions using the Colombo technique
There used to be a tv detective named Colombo. He wore a trench coat and drove an old car.
Every episode before leaving a suspect to gather more information, he would always say “just one more thing…..”
The suspect would think they got away with it and this not so fancy detective would always ask just one more question.
He would be more of an annoyance to the suspect as Colombo would keep coming back to the suspect to ask “just one more thing…”.
Social media is not just shouting at people with a bullhorn The purpose is to start a conversation with your audience.
The more conversations you have with your audience, the more attention your social media profile will receive.
This can be done effectively by asking questions like “What do you think about……”
Step 4 Use hashtags # (number sign for those over 40)
Hashtags help people find topics they find interesting. Make liberal use of hashtags for your industry, business, town or whatever applies to your posts.
Sometimes you may notice a hashtag is trending on one of the social media platforms. Make sure your share is related to the hashtag, otherwise you will annoy your audience.
Step 5 Cell Phone is King, Sorry Elvis
If you’re sharing something, make sure it can be viewed on a cell phone.
Cell phones are becoming the way to access social media and the Internet.
It used to be desktops and laptops, now it is cell phones.
When sharing pictures on your cell phone, use smaller pixel pictures as they load faster.
Remember It’s About Them, Not You
Step 6 Give them a reason to follow on social media
The key to getting more shares is getting more followers.
Start by producing more content to share. If your followers don’t see your content, they can’t share it.
Most people follow brands and businesses for discounts or coupons.
Keep this in mind and offer discounts to your followers or give them information before anyone else sees it, this could be a product preview or access to early buying opportunities.
Step 7 Use Evocative Headlines, Teases
Imagine you ran a pool company and you wanted people to click on your URL in your social media post.
The best way to do this is to use a teaser or appeal to the audience’s natural curiosity.
“Doctors say if you have this condition, swimming is the best form of exercise for you.”
Your audience will wonder, What condition?
Do I have it? Maybe I need to swim more.
Step 8 Building relationships will help you get found on Social Media
Remember social media is no different than how you build a relationship offline.
You want to be a good conversationalist.
Talk about something other than yourself; involve the person you’re speaking with, have a dialogue, not a monologue; and don’t dominate the conversation.
Social media takes work, just like building an offline relationship, but a consistent presence and caring attitude will take you and your business far.
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