How to use AI for lead generation
AI for lead generation is getting more attention these days.
Who could blame businesses for using them?
AI tools can reduce the amount of time composing sales emails, responding to customer inquiries, and keep the sales team closing sales.
Ideal customer profile
Create your ideal customer profile.
Your ideal customer profile narrows down the traits that make up your ideal customer.
The ideal customer profile can be defined even further to really narrow down your prospects.
Where does one start with identifying the ideal customer?
The first place to start is with important company information such as:
Industry vertical
Company size (revenue, employee count)
Geographic location
Technographic profile (tools and platforms used).
Then add on specific criteria
around your target buyer personas:
Job titles and seniority levels
Responsibilities and pain points
Background and skills
The objective is to visualize your perfect prospect, so the AI can identify good fit leads with very precise targeting.
The more precise you are with describing your target market, the better quality leads that AI will give you.
If you find that there are not enough leads, then broaden some of the parameters 1 at a time until you are comfortable with the results you get.
AI for Lead generation: qualification
Not every lead that comes in is going to be a good fit. Some will convert, others will not, move on.
It is important to grade each lead that comes in on a A B C level. A means the lead will convert almost immediately.
B means the lead needs more nurturing and C means the lead will not convert for love or money.
The earlier in the sales process you can identify and grade the leads the better.
This will save your sales team a lot of time and heartache.
Using AI tools to grade each lead makes this analysis driven by the data and not assumptions.
The more time a lead spends on your website, the more likely they will convert.
Let’s say a lead downloads one of your how-to guides and then looks at the pricing tables, is more likely to convert.
Compare that to a lead that just downloads the how-to guide and leaves will be graded lower than the first one.
Modifying the lead generation process:
Lead generation is the barometer of the health of the sales pipeline process.
It must be evaluated occasionally to ensure the process is running correctly.
Why use AI for lead generation?
AI for lead generation is another tool to help your sales team achieve their goals and hit their quotas.
How is this possible?
Increased Efficiency: AI when programmed correctly, can handle the data collection, lead grading and outreach.
The benefit of using AI in your lead generation, helps your sales team focuses on closing deals and building relationships.
Better quality leads: AI algorithmic rules are able to sort through gigabytes of data to identify patterns and predict which leads have a higher chance of converting.
This is a process that can be done in a matter of seconds vs hours when done by a human.
Improved Targeting: AI for lead generation helps you to zero in on your prospects with personalized messages at the right time.
This is achieved by performing an analysis of past successful conversions.
From the data, AI will identify high value lead characteristics and then compose highly targeted messages that will be well received by various segments.
Use AI in your marketing messages to reach those prospects that are interested in product or service and have a higher probability of conversion.
Personalization
In today’s selling environment, customers demand that all their interactions with businesses be applicable to their needs and preferences.
AI tools can evaluate individual online behaviours and engagement patterns that can personalize marketing messages at mass.
The more personalized the message, the deeper the connection between prospects and your brand.
The deeper the connection the better engagement rates and of course sales.
AI for Lead Generation Analytics
The advantage of using AI for your lead generation efforts, is it provides live observations that can steer your lead generation efforts in the right direction.
The real benefit, is the understanding of the data.
Understanding, is key to making informed decisions as to which leads to pursue, which ones require more nurturing and which ones to let go.
Not every lead will convert to a sale no matter how much nurturing you give them.
At some point, it maybe worth your time to just dump that lead altogether.
It is better to let go of a lead that will never convert than to spend time and energy on a dead lead.
Ability to Scale
When your business grows, the challenge of keeping the lead generation personalized 
also grows.
Using AI tools to scale with your business will help in managing the increase in data and complexity.
All done without adding any increase in overhead costs.
Including AI in your lead generation efforts is all about becoming more efficient, personalized and more useful customer experience.
AI is here to stay and when you take advantage of the benefits AI has to offer, the better off you will be.
You can be several steps ahead of the competition, who will have no problem is stealing your market share.
The trend is more companies are using AI for lead generation. It reduces their overhead and increases productivity.
Do you need more sales? Do you need more sales this week?
Contact Mathew today and start the sales flooding in. calvarymarketing01@gmail.com
Related: Do you want to know the secret that will boost your dental business?