Calvary Marketing – SEO for Lawyers
So, here’s the deal—If you’re a lawyer in Toronto and you’re not using Lawyers SEO, you’re leaving a TON of potential clients on the table.
No joke.
And trust me, I know how tough it can be to break through the noise, especially when every other lawyer in the city is trying to grab the same clients’ attention. But there’s good news!
I got them set up with a proper SEO strategy that targeted people searching for things like:
SEO is all about showing up in front of the right people at the right time.
Here’s the exact blueprint we follow at Calvary Marketing to help law firms dominate their competition:
This is where the magic begins. You can’t just guess what people are searching for—you need data. We research the keywords people are typing into Google when they need legal help. Spoiler alert: they’re not just searching “Toronto lawyer.”
We find the gold nuggets—like “best DUI lawyer in Toronto” or “family lawyer Toronto free consultation.” These are the keywords that bring in clients ready to hire.
Once we know what your potential clients are searching for, we sprinkle those keywords all over your website (in the most strategic way, of course). That means:
Here’s the truth: Your website needs more than just a home page. You need to educate your clients and show them you’re the expert they need.
At Calvary Marketing, we create content that’s not only packed with valuable info but is designed to rank high on Google. Blog posts like:
We answer your future clients’ burning questions, making them trust you before they even pick up the phone.
People are searching for local lawyers—so let’s make sure you show up in those searches.
We’ll get you ranked in the Google map pack, which is that sweet spot where clients can see your location, hours, and reviews right when they search.
And yeah, we’ll help you collect awesome reviews from your clients to build trust.
Not all links are created equal. We build high-quality backlinks from credible websites to show Google that your law firm is the real deal. Think links from legal directories, news articles, and industry blogs.
These backlinks give your website a serious boost, pushing you higher up the search rankings.
Don’t just take my word for it—here’s the real story.
We worked with a Toronto-based family law firm that wasn’t getting much love from Google. They had a beautiful website, but what good is it if no one can find it? After 6 months of working together, we helped them go from barely getting any clicks to 3000 clicks a month.
Now, their phone is ringing off the hook.
SEO is one of the most cost-effective digital marketing strategies because the traffic you generate is organic.
No need to pay for every click like you do with Google Ads. Instead, with SEO, you invest upfront for long-term gains.
Here’s a quick breakdown:
SEO is a long-term investment, but you can start seeing initial results in 3 to 6 months. The key is consistency, and our team at Calvary Marketing ensures your law firm stays on track to hit those milestones.
Both SEO and paid ads are valuable. SEO offers long-term results, driving organic traffic even when you’re not paying for ads. Paid ads, on the other hand, give you instant visibility. Ideally, a well-rounded marketing strategy should include both.
While it’s possible to try SEO on your own, it’s a time-intensive process that requires deep expertise, especially in a competitive field like law. We recommend working with an experienced team like Calvary Marketing to maximize your results and ROI.
