Online advertising increases awareness, it’s that simple.
Online advertising services consist of Google, Facebook and other, all of which work to promote a business online.
online advertising spending is increasing every year as more and more businesses realize the benefits of digital advertising.
Experts like Jamie Turner suggest online advertising on social platforms is well worth the spend.
“If I were to provide one tip to people who are using social media, it would be this — don’t be afraid of paying for social media reach and clicks.” – Jamie Turner, Social Media Expert
The best part about online advertising is that results can be easily monitored and ROI can be easily tracked.
You probably don’t want to be spending lots of money without some proof of performance right?
With traditional media channels, there is sometimes no way of tracking the effectiveness of an advertisement.
With online advertising, companies like Google and Facebook allow users to access advanced analytics.
This way local businesses know that their money is being well spent.
Not to mention that the digital advertisements are positively impacting their storefront.
When determining the success of an ad, the important factors will differ case by case.
For the most part, the success of an ad lies in the indicators listed below.
ROI indicators/measures of a successful campaign:
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- Impressions: the actual # of views on an advertisement
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- Clicks: the actual # of direct clicks on the advertisement
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- Engagements: Social & landing page clicks
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- Results: In most cases, results come in the form of a phone call or a store visit.
The best places for online advertising
Through our team’s extensive work in the digital advertising space, we have come to the same conclusion as pretty much every digital advertising company.
The best places to spend money on online advertising are Google & Facebook.
With online advertising, not only is a local business visible online, but they are visible to the right people online.
Platforms like Facebook and Google allow for advanced targeting, which puts a local business in front of consumers who are more likely to convert into a sale.
Plus, Google and Facebook accounted for roughly 60 percent of ad spend in 2017!
Advertising on Google
Reach: Google is the largest search network in the world.
Consumers are using Google every single day to search for local businesses.
To find ideal prospects and get in front of users looking for their products/services.
In the age of digital, people are not looking at TV commercials or listening to radio ads to find a local business.
They are searching for a service and then locating your business online.
With 3.5 Billion Google searches conducted every single day, customers are looking for local businesses.
Local businesses should want to be found on Google.
Flexibility: Google allows the local advertiser to spend whatever they want, whenever they want. .
With flexible options for ad spend, advertisers are able to test what works and what doesn’t work for a business.
Spend a bit, wait to see how the campaign performs, and then reinvest in larger budgets for greater prospect reach.
Why advertise on Facebook?
Audience: The audience on Facebook includes 1.32 billion daily active users (DAUs) on average, at an increase of 17% year-over-year.
As a local business, you simply cannot ignore the fact that Facebook is likely an intersection in which you can find prospective customers.
If the daily average users stat doesn’t have you convinced then let’s talk about how often social media is being used.
The average person spends nearly 35 minutes everyday JUST on Facebook, according to a recent study by Mediakix.
If there is one thing to take away it is that the audience on Facebook is MASSIVE, and they are on Facebook a LOT.
Targeting: Facebook Ad targeting is a marketer’s dream.
Facebook allows the ability to focus on users so microscopically that you can find out anything about a prospect.
Target users by their interests, behaviors, age, gender, location, etc.
The Facebook algorithm has brought about changes to the local advertising landscape.
But it remains one of the best environments for local businesses to get the word out about themselves!
Conclusion
By leveraging these two platforms, every local business can easily take their advertising game to the next level.
Then begin to rake in new revenue—with the data to back their investment.
You might also be interested in our Google Ads Services
Mathew Jazenko loves helping local businesses achieve their marketing goals and can be contacted info@calvary-marketing.ca