The Biggest Mistake Businesses Make When Hiring a Marketing Agency
The Biggest Mistake Businesses Make When Hiring a Marketing Agency Thinking of hiring a marketing agency? Read this before you sign the contract.Too many businesses waste time, money, and momentum by hiring the wrong agency. Or by hiring the right one in the wrong way. If you want results instead of regrets, avoid these common (and costly) mistakes. 1. Lack of Clear Goals and Expectations If you don’t know what success looks like, neither will your agency. Avoid this by: Setting measurable KPIs upfront. Knowing if you need strategy, execution, or both. Being honest about budget, timeline, and internal bandwidth. 2. Choosing an Agency Based on Price Alone Hiring a marketing agency on the cheap can cost you more in the long run. A low bid often means fewer resources, cookie-cutter strategies, or junior talent. Avoid this by: Comparing value—not just cost. Asking what’s included and how results are measured. Checking their track record with clients like you. 3. Hiring a Marketing Agency With No Industry Experience You’ll waste time teaching them your market instead of accelerating growth. Avoid this by: Looking for agencies with proven success in your niche. Asking how they’ve solved problems similar to yours. Reviewing relevant case studies. 4. Ignoring Cultural Fit Skills matter—but so does chemistry. Hiring a marketing agency with a misaligned team will slow you down. Avoid this by: Meeting the actual team who’ll work on your account. Asking about their communication habits, tools, and response times. Clarifying how they handle conflict and feedback. 5. Being Impressed by Flash Over Substance A slick pitch doesn’t guarantee smart execution. Avoid this by: Asking how they’ll meet your specific goals—not generic ones. Requesting real numbers, not vague success stories. Reading the fine print in their proposals. 6. Not Reading the Contract Carefully You’d be surprised how many businesses sign without knowing what they’re really committing to. Avoid this by: Clarifying all deliverables, deadlines, and exit options. Ensuring you own the data, creative assets, and content. Watching out for auto-renew clauses or hidden fees. 7. Expecting Overnight Results Great marketing is strategic, not magic. If you expect instant ROI, you’ll be disappointed—and might quit too early. Avoid this by: Aligning on short-term vs. long-term goals. Understanding what “normal” progress looks like for your channel and budget. Giving campaigns enough time to optimize. ✅ Ready to Hire Smarter? Before you choose a marketing agency, download Calvary Marketing’s free Agency Vetting Checklist—a 1-page guide to help you avoid red flags, ask the right questions, and find a partner that fits your business. 👉 Download the Checklist Now. Click here to download it. Make your next agency decision your best one yet. You may also like retargeting-hacks-that-actually-work
Top 6 Tools To Effectively Track Marketing Campaigns for Chiropractors
The Tools We Use to Track Marketing Campaigns for Chiropractors In digital marketing, you need tools to track marketing campaigns to see their performance. In the world of healthcare marketing—especially for chiropractors—every marketing dollar counts. Whether you’re aiming to increase new patient bookings, improve online visibility, or fill your schedule with high-value treatments, you need to know exactly what’s working. At Calvary Marketing, we use a powerful mix of tools to track, analyze, and improve every campaign we run. Here’s how we measure performance to help your practice grow. 1. Google Analytics 4 (GA4) What it tracks: Website traffic, patient behavior, appointment requests GA4 gives us a clear picture of how patients interact with your website. Are they coming from Google search, Facebook ads, or referral websites? Which pages do they spend time on? How many visitors are clicking your “Book Now” or “Call Us” buttons? These insights help us fine-tune your website to increase conversions and to track marketing campaigns more effectively. 2. Google Tag Manager What it tracks: Clicks on appointment forms, phone numbers, videos, and more We use Tag Manager to track specific actions that indicate interest or intent—like when a visitor fills out a form, plays an educational video, or clicks your phone number on mobile. This shows us what’s working on your site and where we can improve the patient journey. 3. Looker Studio Dashboards What it tracks: Real-time performance reports for your campaigns We connect all your data—Google Ads, Facebook Ads, website traffic, and more—into a custom dashboard that updates automatically. You get full transparency on your marketing results without digging through spreadsheets. 4. Meta Ads Manager (Facebook & Instagram) What it tracks: Ad reach, cost-per-click, appointment leads Running Facebook or Instagram ads to promote services like teeth whitening, new patient specials, or back pain relief? Meta Ads Manager helps us see which ads are generating clicks, phone calls, and appointment requests—so we can double down on what’s working. It is a very useful tool to track marketing campaigns performance goals. 5. SEO Tools (SEMrush, Ahrefs) What it tracks: Keyword rankings like “chiropractor near me” or “emergency dentist” We track your local search rankings and compare them to competitors in your area. This helps us optimize your content, improve your Google Business Profile, and build links that move your site higher in search results. 6. Call Tracking Software (e.g., CallRail) What it tracks: Phone calls from Google Ads, SEO, social media, etc. A lot of patients still prefer to call. We use call tracking numbers to find out exactly which marketing channels are driving phone inquiries—and even record calls (with consent) for quality assurance and lead follow-up. Without this tool we could not track marketing campaigns effectively and accurately. 8. Email & SMS Platforms (Klaviyo, Mailchimp, PatientReminders) What it tracks: Open rates, click rates, reactivation success We help practices set up automated emails and texts for appointment reminders, reactivation campaigns, and promotional offers. Then we track how many patients are engaging, clicking, and booking as a result. Why This Matters for Your Practice Marketing without measurement is like adjusting a patient without an exam—you’re just guessing. Our approach gives chiropractors and dentists a full view of their marketing performance, from first click to booked appointment. With the right tools and insights, we don’t just run campaigns. We build systems that grow your patient base consistently. Ready to make your marketing measurable and effective? Schedule a free strategy session with our team today, and let’s take your practice to the next level You may also like How to create viral content on TikTok
Retargeting Hacks That Actually Work And Boost Traffic
Retargeting Hacks That Actually Work 🚀 Introduction You’ve spent good money driving traffic to your website—but what happens to the 95% of visitors who don’t convert on their first visit? That’s where retargeting comes in. And while most marketers think they’re using retargeting effectively, the truth is: basic banner ads just don’t cut it anymore. If you’re still showing the same ad to every visitor, you’re leaving serious money on the table. Whether you’re a digital marketer, business owner, or eCommerce brand, the real power lies in smart, strategic retargeting that nudges potential customers across the finish line without being pushy or repetitive. Below are 10 proven retargeting hacks that actually work—because they’re rooted in psychology, strategy, and smart audience targeting. Use these to squeeze more revenue out of your existing traffic and finally turn missed opportunities into paying customers. 1. Segment Your Audiences by Behavior Hack: Don’t retarget everyone the same way. Break your visitors into segments based on behavior (product page visitors, cart abandoners, blog readers). Why it works: Tailored ads increase relevance and click-through rates. 2. Use Sequential Retargeting Hack: Create a storyline through your ads over time (e.g., Ad 1 = awareness, Ad 2 = benefits, Ad 3 = testimonial, Ad 4 = offer). Why it works: It mimics a nurturing funnel, guiding users to convert gradually. 3. Leverage Scarcity and Urgency Hack: Retarget with time-sensitive offers, countdown timers, or “limited stock” messaging. Why it works: Triggers FOMO (fear of missing out), prompting faster action. 4. Exclude Converters Hack: Set up custom audiences to exclude users who already converted. Why it works: Saves budget and prevents annoying loyal customers with irrelevant ads. 5. Use Dynamic Product Ads Hack: Show users the exact product they viewed with dynamic retargeting on Facebook or Google. Why it works: Personalized ads outperform generic ones. 6. Retarget Video Viewers Hack: Create custom audiences based on people who watched 50%+ of your videos and retarget with a CTA ad. Why it works: They’ve already shown interest and are warmer than cold traffic. 7. Tap Into Cross-Device Retargeting Hack: Use platforms like Facebook or Google that can follow users across mobile, tablet, and desktop. Why it works: Most buyers research on mobile but buy on desktop—stay in front of them everywhere. 8. Retarget with Value (Not Just Sales) Hack: Retarget with lead magnets, free tools, or helpful content instead of pushing a sale every time. Why it works: Builds trust and keeps you top-of-mind until they’re ready to buy. 9. Cap Your Frequency Hack: Limit how often someone sees your retargeting ads. Why it works: Prevents ad fatigue and maintains a positive brand perception. 10. A/B Test Your Creatives Relentlessly Hack: Test headlines, offers, colors, and CTAs in your retargeting ads. Why it works: Small changes can make a big difference in ROI. 💥 Ready to Stop Wasting Ad Spend? If you’re tired of low click-through rates and wasted impressions, it’s time to upgrade your retargeting game. Start implementing just 2-3 of these hacks this week and watch your ROI climb. 📈 Want help executing a high-converting retargeting campaign? Let’s talk strategy. Book a free 15-min call today Related: Why most marketing fails
How to Create Viral Content on TikTok Without Dancing
How to Create Viral Content on TikTok Without Dancing Creating viral content on TikTok, is not an easy task. However with a little imagination, effort and a bit of luck, it is possible. TikTok is a platform that thrives on creativity and innovation, and while dances often steal the spotlight, there are plenty of ways to go viral without busting a move. Whether you’re not a fan of dancing or just want to stand out in a different way, creating engaging content on TikTok is absolutely within reach. The beauty of TikTok lies in its diverse audience and broad content categories—from relatable humor and storytelling to educational tips and creative visuals—there’s room for everyone. The trick to creating viral content without dancing is to focus on what makes you unique and find fresh ways to entertain, educate, or connect with your audience. In this guide, we’ll dive into actionable strategies that will help you create content that resonates, catches fire, and—most importantly—keeps people coming back for more. So, let’s get into how you can create TikTok videos that stand out and potentially go viral, even if you have two left feet! 1. Leverage Trending Sounds & Audio Use Popular Music or Sounds: Even if you’re not dancing, you can still hop on trending audio. Instead of just letting the music play in the background, think about using it for voiceovers, lip-syncing, or even setting the tone for your content. TikTok rewards videos that utilize trending sounds because they help push the overall trends forward. Creative Sound Use: Challenge yourself to use the sound in unexpected ways. Maybe the audio fits perfectly with your quirky story or creates a comedic contrast with what’s happening in the video. 2. Tell a Compelling Story Hook Your Audience: The first few seconds are critical. Start your video with something that makes people want to watch the rest. It could be a question, a shocking visual, or a problem your audience can relate to. Mini-Series: Try creating a series around your content. For example, if you love DIY crafts, you could start a “before and after” series or a challenge where you complete projects over a series of videos. 3. Create Tutorials or Educational Content How-To Videos: Educate your audience with clear, actionable advice. This can be anything from cooking tutorials to tech tips or even productivity hacks. Niche Expertise: If you’re passionate about a niche, like gaming, fitness, or finance, lean into it! People love learning from experts or enthusiasts who can share their knowledge. 4. Use Humor and Relatable Content Memes & Skits: Humor is one of the most powerful tools on TikTok. Create skits, meme-style content, or comedic takes on everyday situations. The more relatable and funny, the more likely it is to get shared. Reaction Videos: Reacting to viral content or trends in a funny way is another great option. Share your authentic thoughts and bring a personal touch to what’s already trending. 5. Experiment with Visual Effects and Transitions Creative Editing: Play around with TikTok’s visual effects to give your content an edge. Smooth transitions, cool filters, and eye-catching effects can make a simple video stand out. Special Effects: Take advantage of TikTok’s special features like the green screen effect or time-lapse. You can get super creative with how you display your content and make it visually stimulating. 6. Engage with Trends and Challenges (Without Dancing) Participate in Challenges: Many TikTok challenges don’t require dancing—things like the “Tell Me Without Telling Me” challenge, or other meme-style challenges, can be just as effective. Just put your unique spin on them. Trending Hashtags: Keep an eye on trending hashtags and create content that fits, even if it’s not dance-related. The more relevant your video is to what’s trending, the more visibility it will get. 7. Share Behind-the-Scenes or Personal Content Vlogs or BTS Content: Audiences love a behind-the-scenes peek into a creator’s life. Whether it’s a glimpse of your creative process, your daily routine, or a personal journey you’re on, these kinds of videos create a deeper connection. Authentic Sharing: Share moments from your life, but keep it relatable. TikTok users gravitate toward content that feels real and unpolished. 8. Collaborate with Others Duets and Stitches: Don’t shy away from the duet and stitch features! Whether you’re responding to other creators or adding your own twist to their content, it’s a fantastic way to tap into someone else’s audience. Guest Appearances: Collaborate with other TikTokers or friends for a fun or insightful video. Combining energies can make your content more dynamic and shareable. 9. Be Authentic Stay True to Yourself: Authenticity is the heart of TikTok. Don’t try to mimic others; instead, focus on what makes your perspective unique. If you’re passionate about something, share that enthusiasm, and your audience will likely follow. Vulnerability: Opening up about something personal can create an emotional connection with your viewers. People appreciate vulnerability, so don’t be afraid to share your thoughts, struggles, or experiences. 10. Post Consistently and Engage with Your Audience Consistency: Posting frequently helps you stay top-of-mind for your followers and the algorithm. The more content you put out, the better your chances of hitting on something that really resonates. Engage Actively: Respond to comments and DMs. Engage with your followers in a genuine way—it builds community and makes people feel more connected to you. Final Thoughts While dancing might seem like the easiest way to go viral on TikTok, there’s a wealth of opportunity to create exciting and shareable content without ever hitting the dance floor. By focusing on creativity, authenticity, and finding your unique voice, you can make content that not only resonates with others but potentially goes viral. Now it’s your turn! Take these tips and experiment with creating content that truly represents you. Whether you’re trying your hand at humor, sharing something educational, or simply being real with your followers, the possibilities are endless. So, what’s your next TikTok idea going to be? Drop a comment or share
The Top SEO Trends For 2025
The Top SEO Trends for 2025 The top SEO trends for 2025 include SEO, AI-Driven search, First Hand Experience, Semantic search, voice and visual search are on the rise, UX and core web vitals still matter, Local SEO, Content refreshing and Zero Click searches, Search engine optimization (SEO) is far from dead—in fact, it’s more important (and complex) than ever. With Google rolling out major AI-driven changes and users expecting faster, more helpful results, the SEO landscape is shifting in big ways. Whether you’re a business owner, marketer, or SEO pro, staying ahead of these trends is the key to visibility and growth in 2025. Here are the top SEO trends that will define the year—and how to get ahead of them. 1. Top SEO Trends for 2025: AI-Driven Search Is Reshaping the SERP With the expansion of Google’s Search Generative Experience (SGE), search results are no longer just blue links. Google’s AI now summarizes answers, pulls in real-time data, and offers multi-step solutions in seconds. That means traditional SEO tactics—like just optimizing a blog post around a keyword—aren’t enough. What to do: Structure content clearly with headings and concise answers. Create “skimmable” content that AI can summarize easily. Use FAQ sections and schema markup to help Google pull accurate answers. Focus on satisfying search intent—not just ranking. 2. First-Hand Experience Matters More Than Ever Another top SEO trend for 2025 is, Google has doubled down on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). In 2025, content that reflects real-world experience—like product reviews, tutorials, and case studies—outranks generic content every time. What to do: Add author bios to show who wrote your content (and why they’re credible). Publish behind-the-scenes, hands-on experiences, or original research. Include photos, screenshots, and examples from real work. Tip: Have a human point of view. AI-generated content can be helpful, but Google prefers content that demonstrates actual expertise. 3. Semantic Search and Entities Over Keywords Keywords still matter—but context is king. Search engines are now prioritizing semantic search and entity relationships, meaning they focus on understanding topics, not just terms. Which is the beginning of some new top SEO trends for 2025. What to do: Use topic clusters to create content hubs around key themes. Add internal links to build topical authority. Implement schema markup to highlight key entities (like products, services, people). 4. Voice and Visual Search Are On the Rise On the horizon of more top SEO trends for 2025, voice assistants. More people are using voice assistants like Siri or Google Assistant to search, and tools like Google Lens are making visual search more common. What to do: Optimize for conversational, long-tail queries (e.g., “What’s the best coffee shop near me open now?”). Add alt text and descriptive file names to images. Include location data and structured product info to support voice and image-based results. 5. UX and Core Web Vitals Still Matter User experience (UX) is baked into Google’s algorithm. In 2025, Core Web Vitals—including page load speed, interactivity, and layout stability—remain critical ranking factors. What to do: Compress images, streamline code, and use a content delivery network (CDN). Make sure your site is fully responsive on all devices. Run regular audits with tools like Google PageSpeed Insights or Web.dev. 6. Local SEO Gets a Personalization Boost Local SEO is evolving with more personalized search results based on user history, location, and real-time factors. Google is also updating how it displays business listings, reviews, and Q&A. What to do: Keep your Google Business Profile up-to-date. Encourage customers to leave reviews and respond to them regularly. Use local schema and geo-targeted content to stand out in your area. 7. Content Refreshing Is the New Secret Weapon Creating new content is great—but updating old content can deliver even faster wins. Search engines reward fresh, relevant information, especially for time-sensitive or competitive topics. What to do: Audit old blog posts and landing pages. Add new statistics, visuals, and updated internal links. Re-optimize for new keywords and ensure your content reflects current trends. 8. Zero-Click Searches and SERP Features Dominate In 2025, zero-click searches—where users get their answer without ever clicking a result—are increasingly common. That includes featured snippets, People Also Ask boxes, and knowledge panels. What to do: Use concise, well-formatted answers (bullet points, numbered lists, etc.). Target questions people are asking (check Google Search Console, forums, or tools like AnswerThePublic). Add FAQ and How-To schema to enhance your chances of being featured. Final Thoughts: Adapt or Get Left Behind SEO in 2025 is about depth, quality, context, and user experience. It’s no longer enough to just publish content—you have to publish the right content, in the right way, for the right user. ✅ Need help adapting to these trends? Our agency specializes in helping brands future-proof their SEO strategies. 👉 Let’s talk. Book a free SEO audit today. Related: why most digital marketing fall flat
Why Most Digital Marketing Fall Flat (And How to Build One That Doesn’t)
Why Most Digital Marketing Strategies Fall Flat (And How to Build One That Doesn’t) Let’s be real — most businesses say they have a digital marketing strategy, but what they actually have is a bunch of disconnected tactics. A blog post here, an Instagram reel there, maybe a Google Ads campaign they check once a month. Sound familiar? The truth is, just “doing marketing stuff” online isn’t the same as having a real plan. And the numbers back it up: according to HubSpot, over 40% of marketers say proving ROI is their top challenge, and nearly 50% of small businesses don’t even have a documented marketing strategy. That’s wild — especially when you consider how much time and money is being thrown at digital platforms every day. If you’re tired of guessing, hoping, or wondering why your efforts aren’t turning into actual leads or sales, you’re in the right place. In this post, we’re breaking down how to build a digital marketing strategy that’s not just busy work — but one that actually converts. Think less “post and pray,” more “plan, execute, and profit.” Let’s get into it. 1. Define Your Goals (Start With the End in Mind) Are you trying to generate leads, boost sales, grow your email list, build brand awareness? Use SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound). Example: “Increase qualified leads by 25% in Q3 through paid search and email funnels.” 2. Know Your Audience Better Than They Know Themselves Develop detailed buyer personas. Understand their pain points, goals, and where they hang out online. Pro tip: Use tools like Google Analytics, Hotjar, surveys, and social listening. 3. Audit Your Current Digital Presence Evaluate your website, SEO, content, social media, and paid campaigns. Look at what’s working, what’s underperforming, and what’s missing entirely. Use tools like SEMrush, Ahrefs, or Ubersuggest for SEO/content audits. 4. Map Out the Customer Journey Awareness → Consideration → Conversion → Retention. What content or campaigns do you need at each stage? Tip: Use lead magnets, remarketing, and email nurtures to guide people down the funnel. 5. Choose the Right Channels (Don’t Try to Do Everything) Based on your audience and goals: SEO, PPC, email, social, influencer, content marketing, etc. Double down where you get the most return — don’t spread yourself thin across 10 platforms just to “be everywhere.” 6. Create Killer Content That Converts High-quality blog posts, landing pages, video, infographics, case studies, etc. Focus on value: Educate, entertain, or solve a problem. Always include a clear CTA (call to action). 7. Optimize for Conversion (CRO Matters) Don’t just drive traffic — make sure your website and landing pages are built to convert. A/B test headlines, CTAs, forms, etc. Simplify user experience, improve page speed, and make CTAs obvious. 8. Set Up Tracking & Analytics from Day One Use tools like Google Analytics, GA4, Google Tag Manager, Meta Pixel, etc. Set up proper conversion tracking (form fills, purchases, etc.). If you can’t measure it, you can’t improve it. 9. Launch, Test, and Iterate Start with a Minimum Viable Campaign (MVC) and optimize from there. Look at the data weekly or bi-weekly — make small tweaks to creative, copy, targeting, etc. The best strategies evolve over time based on results. 10. Scale What Works Double down on high-ROI campaigns. Repurpose winning content across multiple platforms. Start to automate processes (email sequences, retargeting flows, etc.). ✅ Conclusion A high-converting digital marketing strategy is built on research, intentional planning, and constant optimization. Need help building a strategy that actually drives results? Let’s talk — we’ve helped Florida Well Adjusted Animal Chiropractic Clinic grow fast and smart. Since we took over her marketing campaign in February of 2025,
Elevating User Engagement, Revolutionary Digital Presence Through Cutting-Edge Web Design in Edmonton
Elevating User Experience, Revolutionary Digital Presence Through Cutting-Edge Web Design in Edmonton Elevating user experience (UX) revolutionizing digital presence through cutting web design in Edmonton, or any city for that matter, is about creating websites that are not only visually appealing but also functional, intuitive, and responsive to users’ needs. Here are a few key strategies for improving web design and UX in Edmonton: 1. User-Centric Design Research Local Audience Needs: Understanding the specific needs and behaviors of Edmonton’s audience is essential. Researching local preferences, cultural factors, and the demographic profile of the users can help in designing websites that resonate with the target market. Personalization: Customizing the user experience based on location, language, or even specific services relevant to Edmonton residents can increase user satisfaction. 2. Mobile Responsiveness With the rise of mobile browsing, making sure that websites work seamlessly on all devices (smartphones, tablets, etc.) is crucial. A responsive design ensures that users can access the content easily regardless of screen size. 3. Fast Load Times Edmonton’s weather conditions, particularly in the colder months, may encourage users to access websites while on the go. Websites that load quickly, especially on mobile networks, improve UX. Speed can be improved by optimizing images, reducing unnecessary code, and using content delivery networks (CDNs). 4. Local SEO Optimization Ensuring that websites are optimized for local search terms can improve user experience by making it easier for Edmonton residents to find relevant businesses or services in the area. This includes using local keywords, listing the website in local directories, and integrating Google My Business. 5. Clear and Simple Navigation Websites in Edmonton should have an easy-to-navigate structure so that users can find what they’re looking for quickly. Well-organized menus, breadcrumb navigation, and a clear call to action (CTA) are vital to creating an effective user journey. 6. Accessible Web Design Accessibility is an important part of UX. Websites should comply with accessibility guidelines (such as WCAG) to ensure that all users, including those with disabilities, can easily navigate the site. This includes features like alt text for images, keyboard navigation, and screen reader compatibility. 7. Consistent Branding and Aesthetics Consistent visual elements such as color schemes, fonts, and logo placement help reinforce the identity of a business or organization. In Edmonton, where many businesses are community-oriented, ensuring that the branding aligns with local values and culture can foster a sense of trust and recognition. 8. Engaging and Interactive Content Interactive elements such as forms, chatbots, or user-generated content can improve the engagement level of the website. Interactive features should be designed to be simple and intuitive so that users in Edmonton can easily interact with them without frustration. 9. Local Content and Community Integration Incorporating Edmonton-related content such as local events, news, or customer testimonials can help users feel more connected to the site. For example, a local business can feature Edmonton-based blog content, maps to nearby locations, or provide real-time weather updates for users. 10. Security and Privacy Users in Edmonton will expect a secure experience when using websites. HTTPS encryption, privacy policies, and user data protection are essential aspects of UX. Trust signals such as secure payment gateways or transparent privacy policies also contribute to a positive user experience. 11. Continuous User Testing and Feedback Conducting user testing with a group of local users in Edmonton is a great way to get real-world feedback on your web design. Regular updates based on feedback ensure that the website evolves with user expectations. 12. Utilize Local Web Design Agencies and Freelancers Hiring local talent can provide insights into the community and its specific needs. Edmonton is home to many skilled web designers who are familiar with the local market. Collaborating with local professionals can result in a design that reflects both the city’s culture and user preferences. 13. Multilingual Support Edmonton is a diverse city with a variety of languages spoken by its residents. Websites that offer multilingual options can cater to a wider audience, improving UX for non-English speakers. Conclusion Web design and UX in Edmonton can be improved by focusing on local needs, optimizing for mobile devices, ensuring fast load times, and prioritizing accessibility. By understanding the specific behaviors and preferences of users in the area, businesses can create a seamless and engaging online experience that meets the expectations of the Edmonton community. Do you need help in creating a better user experience for your website? Do you want to increase your sales? Contact us today and start making more money. Related: Website Audits
Which is the Better Platform for Ottawa Businesses: PPC vs Facebook Ads vs SEO?
Which is the Better Platform for Ottawa Businesses: PPC vs Facebook Ads vs SEO? Ottawa businesses have a choice between Pay Per Click (PPC), Facebook Ads, or SEO. The choice depends on your business goals, budget, timeline and personal preference. Which one is the better platform? Here’s a breakdown for Ottawa businesses: 1. PPC (Google Ads – Search & Display) ✅ Best For: Businesses that need immediate leads (e.g., service-based businesses, e-commerce, local stores).✅ Pros: Instant visibility on Google for high-intent searches. Pay-per-click model means you only pay for actual traffic. Highly targeted based on keywords, location, and audience. Popular method among Ottawa businesses ❌ Cons: Can be expensive, especially in competitive industries. Requires ongoing budget—once you stop paying, traffic disappears. 2% clickthrough rate is considered good. Ottawa businesses need to be prepared for some research and lots of testing to see what works. 2. Facebook Ads (Meta Ads – Instagram & Facebook) ✅ Best For: Brand awareness, retargeting, and visual-driven businesses (e.g., real estate, fitness, personal brands, e-commerce). ✅ Pros: Excellent for cold audience targeting and brand recall. Great for engaging content like videos, promotions, and lead magnets. Typically lower cost per click (CPC) than Google Ads. Popular among Ottawa businesses. ❌ Cons: Not ideal for direct sales of high-ticket items. Needs strong ad creatives and consistent testing. Audience targeting is less effective due to iOS privacy changes. 3. SEO (Search Engine Optimization) ✅ Best For: Long-term organic traffic and credibility (e.g., local service providers, professional services, blogs, and SaaS). ✅ Pros: Sustainable, organic traffic over time. Builds trust and authority in your industry. Higher ROI in the long run compared to paid ads. ❌ Cons: Takes time (3-6 months for results). Requires ongoing optimization and content creation. Competitive niches may take longer to rank. Which One is Best for Ottawa Entrepreneurs? 🚀 For fast leads → PPC (Google Ads)🚀 For brand awareness & engagement → Facebook Ads🚀 For long-term, sustainable traffic → SEO Best Strategy? Use all three together! Run Google Ads for quick conversions. Use Facebook Ads to build brand awareness & retarget website visitors. Invest in SEO to get free traffic long-term. Would you like help setting up a campaign or optimizing your strategy? Contact us today and let’s get making your business a ton of money. Wouldn’t you like your business to make a ton of money? Contact us today.
SEO vs. PPC: Which Works Better for Ottawa Entrepreneurs?
SEO vs. PPC: Which Works Better for Ottawa Entrepreneurs? Both SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising are powerful digital marketing strategies, for Ottawa entrepreneurs. Which is the best choice depends on your business goals, budget, and timeline. Let’s break it down for Ottawa entrepreneurs specifically. SEO: Long-Term Growth & Sustainability ✅ Pros: Cost-Effective in the Long Run – Once your website ranks, you get free organic traffic. Builds Authority & Trust – Google favors businesses that appear organically. Steady & Sustainable Traffic – Unlike PPC, your traffic doesn’t stop when you stop spending. Fresh content ranks ahead of stale content. Easy to find keywords using Semrush, Google Adword Planner, etc. Long tail keywords better than short tail 🚫 Cons: Takes Time – Can take 3-6+ months to see significant results. Ongoing Effort Needed – Requires content creation, link-building, and regular optimization. Algorithm Changes – Google updates can impact rankings. If you stop, the competition can rank ahead of your website and take your potential customers. Takes quite a bit of effort to rank on the first page of the search engine results pages. PPC: Immediate Leads & Fast Results ✅ Pros: Instant Visibility – Your ad can appear on top of Google results immediately. Highly Targeted – Target specific locations (like Ottawa), demographics, and keywords. Scalable – You can control ad spend based on performance. Higher budget -means you can rank ahead of the competition based on a higher ad bid. Easy to test ads, A/B testing 🚫 Cons: Costs Can Add Up – You pay for each click, and competitive industries (e.g., law, real estate) have high CPC (Cost Per Click). Short-Term Solution – Once you stop paying, traffic disappears. Ad Blindness – Most users skip ads in favor of organic results. Lots of Trial and Error– 2% Click through rate is considered good, which means the other 98% went up in smoke. Burn through ad budget quickly- Burning through your ad budget can be done very quickly with little to no results. Especially if you are inexperienced. What Works Best for Ottawa Entrepreneurs? 👉 Startups & Local Ottawa Entrepreneurs: PPC is great for quick traction, but SEO should be built alongside it for sustainable traffic.👉 E-commerce & Lead Gen: PPC can drive conversions fast, but SEO helps with long-term brand trust.👉 Established Businesses: A strong SEO strategy reduces reliance on paid ads over time. Best Strategy? Use Both! Use PPC for quick traffic, seasonal promotions, or high-intent searches (e.g., “Ottawa chiropractor near me”). Use SEO to build long-term visibility and lower costs over time. Combine PPC & SEO for remarketing, targeting visitors who didn’t convert initially. Would you like a more customized digital marketing strategy for your specific business in Ottawa? 🚀 Contact us today and let’s get making you more money. Related Why SEO is important Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Ottawa Small Businesses Stay Ahead of the Competition with This SEO Checklist
Ottawa Small Businesses Stay Ahead of the Competition with This SEO Checklist Stay ahead of the competition with this comprehensive SEO checklist tailored for Ottawa small businesses. In today’s competitive environment, you cannot afford to leave SEO alone. In fact if you are not practicing SEO on a weekly basis at a minimum, you will get left behind by the competition. Everyone has competition, if anyone tells you any different, they are lying. I hear sometimes “we get along with our competition”. I reply “that’s great, tell me, if they are experiencing a slow month, will they refer customers to you?”. Then silence. The truth is, the competition will always try take your customers away from you. When you perform the following steps, you can enhance your online visibility, attract more local customers, stay ahead of the competition and improve your rankings on search engines like Google. 1. Keyword Research Identify Local Keywords: Focus on keywords that reflect your products/services and the Ottawa area (e.g., “Ottawa plumbing services,” “best cafes in Ottawa”). Use Google Keyword Planner: Get an idea of search volume and competition for your chosen keywords for Ottawa small businesses. Long-Tail Keywords: Target longer phrases, such as “affordable home cleaning services in Ottawa,” which can be easier to rank for and more specific. The competition for long tail keywords is less than it is for short tail keywords. Use Semrush: Do you want to know how your online marketing is doing? Now you can and you don’t have to rely on your marketing people to tell you. With a few clicks of a mouse, you can find out exactly what is going on with your digital marketing campaigns. 2. On-Page SEO Optimize Title Tags: Include relevant keywords and your business name. Keep them under 60 characters. Example: “Affordable Plumbing Services in Ottawa | Your Business Name” Meta Descriptions: Write compelling, keyword-rich meta descriptions for each page (under 160 characters). Example: “Looking for reliable plumbing in Ottawa? Our licensed team offers fast, affordable service. Call now for a free quote.” Header Tags (H1, H2, H3): Organize content with clear headings, making sure H1 tags are optimized with primary keywords. Optimize URL Structure: Keep URLs short and descriptive, incorporating keywords where possible. Example: yourwebsite.com/Ottawa-plumbing-services Alt Text for Images: Ensure all images have descriptive alt text with relevant keywords. Internal Linking: Link related pages on your website to improve navigation and SEO. This also improves the user experience by highlighting other articles of interest to the user. 3. Google My Business (GMB) Claim Your GMB Profile: Ensure that your business is verified on Google My Business. This is a small and easy one for Ottawa small businesses to do. Complete Your Profile: Fill out all information, including business hours, contact info, website URL, services, and a compelling business description. Add Photos: Upload high-quality images of your business, products, or services. Encourage Reviews: Ask happy customers to leave reviews on your GMB profile. Respond to reviews promptly. Post Regular Updates: Share promotions, news, or new services through Google Posts. Google loves fresh content. With this in mind, blog regularly to stay ahead of the competition. 4. Local SEO Citations: Ensure your business name, address, and phone number (NAP) are consistent across all online directories (Yelp, Yellow Pages, etc.). This step alone will help Ottawa small businesses keep relevant. Local Listings: Get listed in local Ottawa directories and websites like the Ottawa Chamber of Commerce, local business directories, and other niche listings. Local Content: Create blog posts, guides, or resources that highlight local events, activities, and news related to your industry in Ottawa. This is an easy one for Ottawa small businesses as they have the resources to do it quickly. Location Pages: If your business serves multiple areas in Ottawa, create individual pages for each location or neighborhood. It is a good idea for Ottawa small businesses to take advantage of location pages. 5. Mobile Optimization Responsive Design: Ensure your website is mobile-friendly, as most searches now happen on mobile devices. Page Load Speed: Test your website’s speed using tools like Google PageSpeed Insights and improve load times (aim for under 3 seconds). 6. Quality Content Blog: Regularly update your website with high-quality blog posts related to your services, products, and industry. Focus on local topics or issues. Engage with Local Events: Write about local events, businesses, or news in Ottawa to attract Ottawa-specific traffic. Ottawa small businesses can get together to promote a local event that benefits everyone. This will in turn create goodwill among consumers who are increasingly picky. User Intent: Write content that solves specific problems your customers might have (e.g., “How to fix a leaky faucet in Ottawa”). Landing Pages: Use landing pages for various marketing campaigns. The advantage is this is a dedicated page for a particular campaign. Unlike a homepage where it is easy to get distracted. The landing page will require the user to input their email address to get a free report, etc. 7. Link Building Local Partnerships: Collaborate with other local Ottawa businesses or influencers to build backlinks. Guest Blogging: Contribute to local Ottawa blogs or websites in your industry. Sponsor Local Events: Sponsor or participate in local events and get a backlink from event organizers’ websites. 8. Social Media Integration Active Social Profiles: Be active on platforms that are popular in Ottawa, such as Facebook, Instagram, LinkedIn, and Twitter. Engage with Your Community: Post local content, and engage with local customers and businesses. Share User-Generated Content: Share photos or testimonials from satisfied customers to encourage more engagement. 9. Analytics and Tracking Google Analytics: Set up Google Analytics to track traffic and conversions. Google Search Console: Monitor your website’s performance in search results, check for crawl errors, and submit sitemaps. Local Tracking: Track rankings for local Ottawa keywords to see how your SEO efforts are paying off. 10. Continuous Improvement Monitor Competitors: Keep an eye on local competitors in Ottawa and their SEO strategies. This can help you identify new opportunities and areas
