Dental Marketing

There are various ways to reach your target audience with digital advertising.

This would include display advertising (those web banners next to your favorite YouTube videos), sponsored ads (such as those on Google and Facebook), and of course, search ads.

So where do you start?

While there are so many online options to choose from, reaching your intended audience will still require a little bit of work.

Luckily, using digital advertising to get your message across is easier than you think.

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Reach your target audience with the right Platform 

In 2008, only 24 percent of the United States had a social media account.

Today that number has skyrocketed to 81%.

While traditional mediums such as television and newspapers still have their place, most companies are turning towards digital advertising.

Digital advertising is the way of the future to reach your target audience.

Who could blame them?

As of 2016, tech titans Google and Facebook together control over nearly 76% of total internet revenue growth.

Furthermore, in the third quarter of the same year, Google and Facebook together controlled 99% of advertising growth, with this number projected to be on the rise).

So why would you settle for anything but the best?

Pick the right digital platforms to reach your target audience and go where you’ll be seen.

Know your Audience With your Digital Advertising

Knowing your target demographic is undoubtedly one of the most beneficial tools in your digital advertising toolbox.

Why? First off, not only does it give you a leg up for reaching the most likely people to buy your product or service.

But it also helps to pick the appropriate platform and technology to deliver your message.

But be warned. Once you have their attention, there’s still plenty of work to do!

To push all the right buttons, advertisers need to know exactly what to say. Great content moves people—and in turn, products. It keeps audiences engaged, entertained and coming back for more!

Be Original with Digital Advertising

Did you know? The average clickthrough rate of display ads across all formats is a measly 0.06%.

From the moment that first browser opens in the morning until that last cat video before bed, internet users are bombarded with dozens of digital advertisements.

By the time they get to work they’ve seen so many digital ads that they’ll likely only remember one or two, if that.

That’s why it is vital to have the most creative content on the web to achieve that long sought after CLICK. Afterall, you are trying to reach your target audience with something they want.

When YouTube celebrities Rhett and Link rattled funny bones as the ‘Commercial Kings’ in the late 2000’s, they were an instant hit.

Their witty (and often outrageous) videos generated millions of views for small businesses.

How, you ask?

By parodying cheesy retro-style TV ads. And while you don’t have to break out into 90’s jingles and fake mustaches, you can win over big crowds by being entertaining, and authentically you.

So go against the grain and dare to be different!

Get Interactive with your Digital Advertising

As the internet continues to advance, media is consumed differently.

More and more people are getting their entertainment and news from streaming options such as Netflix, Roku, Hulu and YouTube.

So what does this mean for digital advertising?

Interaction! Interactive ads get a higher clickthrough rate of around 6 percent, whereas most digital ads remain at a fraction of one percent.

Good advertisements tell a story that engages the audience.

If you’re a restaurant owner, enticing future customers with a snappy ad no longer cuts the mustard.

But when you intrigue potential buyers with an eye catching video, a hilarious one-liner or a captivating call to action, you give them autonomy.

Don’t tell customers what to think, but instead show them why buying your product is the best decision.

Keep it short and sweet to reach your target audience

Don’t say too much! Short messages that pack a wallop  go a long way in the digital advertising world.

Hook readers in with a memorable joke, a one liner, or a quick play on words.

Tug at their heartstrings

When Coca Cola launched their Remove Labels campaign it gave audiences a friendly reminder not to judge someone by their looks, but by their words.

Whether your message is sensitive or funny, at its core it should come across as authentic.

Today’s audiences are smart and expect more than basic pandering.

They want engaging content that scratches beyond the surface of a product and relates to them on a meaningful level.

That’s why today’s most memorable campaigns reject tradition in exchange for something more sincere.

While traditional word of mouth will always impact local business, the trick is to reach your target audience with something positive to talk about.

The most important thing about your digital advertising campaign is to reach your target audience.

A little passion goes a long way.

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Successful advertising campaigns plucks viewers’ heartstrings and entices with humor.

It takes you on an emotional roller coaster by conjuring up feelings of forgotten memories and nostalgia.

Most importantly, to reach your target audience, be sure to make an emotional connection .with your audience.

Leave them breathless and standing in awe, or contemplative with the warm fuzzies.

Make your digital ad memorable and appealing, and thereby your brand.

Doing that will go a long way to help you get found on social media

Remember, if you think your message is fun and entertaining, so will your audience!

When you need help implementing a digital ads strategy, as an SEO Services Company contact us 1-888-630-9384 or info@calvary-marketing.ca

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Business listings are an online summary, like google my business, of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know:

Business Listings like NAP+W

No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included in business listings.

Name
Address
Phone number
+Website

These four pieces of information are the business listings starter-pack. They provide the basic information potential customers need to have in order to research, contact and locate your business.

Want to score some major bonus points? Include information like hours of operation —it’s what consumers are most interested in!

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Will my business listings work?

The effectiveness of online listings depends on the information’s presence and accuracy.

These listings are available through a variety of sources, including search engines, online directories and maps, or social sites.

When it comes to listings presence, more is definitely better. Availability on as many sources as possible will create multiple avenues for consumers to find your business.

But (and this is a big but), presence only pays off if the online listings are accurate.

Seems easy enough, right?

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Why are business listings important?

Listings with good presence and accuracy will undoubtedly pay off for your business. Here’s how:

No more hide and seek with business listings

Just as the brightly lit bat signal guides everyone’s favorite caped crusader (that’s right Superman, we said it!), accurate and readily available listings will help guide consumers right to your business’s door steps.

They even have similar shapes. Coincidence? We think not…

If a business’s listing is incorrect or missing, the majority of consumers will feel less confident about the brand, likely leading them to choose a competitor’s product or service.

The availability of accurate listings ensures customers are actually able to find brick and mortar locations while they’re open for business.

This means money in the business owner’s pocket and, just as importantly, it means the business can be reviewed.

“In my humble opinion…”

An ample review pipeline is an essential tool for developing a business’ online reputation and fostering brand loyalty.

Reviews allow customers to communicate their experience with a business to potential buyers, but if consumers can’t find your business listed online, their opinion of it won’t be well-informed.

Accurate listings create the opportunity for transparency between businesses and consumers in the form of reviews, and the availability of this information will help increase a business’s visibility.

All aboard the search engine

Consistent, accurate business listings and the generation of reviews will directly benefit a business’s visibility by boosting its ranking in local search engine results.

Search engine optimization is a complex tool, so why not take advantage of it by simply ensuring your business is listed accurately!

Increased visibility means more customers, and what business owner doesn’t want that?

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Now what to do about business listings?

The basic definition and description of the benefits of business listings.

Create listings on sites worth lots of points to improve your listings score.

We’ve ranked them by importance using a lot of key factors—how many sites reference them, traffic, demographics and more.

You may also like Reach your target audience digital advertising or SEO Agency Barrie

Need help getting on more lists? Contact us info@calvary-marketing.ca

Ugly website syndrome is a problem because visitors won’t stick around long.

Websites are important for every business. In today’s digital age, having accessible online information is crucial for success.

Just having one isn’t enough, though. What matters is what’s on your website.

Your online content needs to be geared toward making the consumer want to interact and engage with it.

So, let’s take a look at what not to do when creating an appealing website, and I’ll show you what you should do instead along the way.

You’ve read this far for one of three reasons:

• • You want to learn how to optimize your website for the best consumer engagement and interaction

• • You’re worried that have ugly website syndrome and came here for peace of mind that it isn’t

• • You had nothing better to do and the catchy title of this article made you blow a little air out of your nose, which, in today’s digital age, translates to one “lol”

No matter the reason, you’re here for a solution, so let’s dive right in.

Before we discuss any more, take a look at this website: http://thebiguglywebsite.com/. Don’t worry, it’s safe for work!

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Are your eyes bleeding yet? I wouldn’t blame you.

We know your website can’t possibly look this bad, and we also know that this website is TRYING to look bad.

Now, what are the chances you scrolled down to see what was listed on this site?

If they gave out a million dollars at the bottom for clicking a link, chances are that you wouldn’t have walked away with a penny.

Why is this? Consumers don’t want to engage with unattractive content.

Think of your own online content for a moment.

If somebody looked at it and felt the same way you just felt, do you think they would stay and interact with it? Probably not.

Start by thinking of all the things you’ve hated on  other sites you’ve visited in the past.

Chances are, one or more of these was on your list. If they weren’t, they will be now.

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1. Ugly Domain

Do you find it easier to go back to a page with a simple domain like website.com (an example).

Or do you prefer to type in randomwebsite123.org/data0=184/net%/ (another example)?

You may be saying, “But hey, I just Google the name and click on the link!”

Sure that might work for you usually, but would you be happy having to find your favorite and most visited websites by Googling them every single day?

You’re better off having a name that people can remember if they choose to.

A consumer’s first impression is largely design-related, so don’t you think some of the people in that category want to see a neat and tidy domain? Of course they do!

Read more about : SEO Agency Canada

2. Long loading times 

I considered leaving a bunch of blank space here so you would have to scroll down and waste your time to prove my point, but I decided to make you read this sentence instead.

Consumers hate waiting. This is the digital age of instant information.

It takes consumers only a split second to form an opinion about your website.

That tiny amount of time shouldn’t be spent on a blank loading screen!

Even worse than that, if there is a long loading time every time a consumer tries to interact with your website or navigate the different pages, they are going to get increasingly annoyed.

Here is the worst case scenario:

You have a consumer who is ready to buy from your online shop, they start gathering up products into their cart, then they get fed up with waiting and instead buy from your competitor.

Want to avoid the tragedy? Keep it fast!

3. Complicated or overwhelming interface

Does your website have too many buttons on it? Are people being bombarded with information?

People are being trained to ignore huge amounts of content due to websites crawling with ads.

Keep it simple and focus on important topics or focal points that they can engage with.

With plenty of consumers abandoning a site due to poor design, you can’t afford to hide your crucial information in text-garbage.

Don’t lose consumers because they can’t find where you hid the crucial information on your jumbled page.

4. Automatic music or videos

Many people listen to music while they work or surf in their free time.

If you’ve ever noticed a little speaker icon on the right side of your internet tabs,

It means that sound is coming from that page.

Many people’s first instinct is to kill that tab because it’s forcing disruptive sound onto their experience, and auto playing audio or visual content can cause valuable consumers to leave your site.

If you have videos on your main page, great!

Just make sure you let people click the play button on their own.

At the very least, it will give consumers a chance to silence their other music and video sources before they listen.

5. Website doesn’t scale

Do you always look at a website on your computer, or do you sometimes use your phone or tablet?

Don’t you hate it when you’re interacting with website content on your phone and you have to scroll all the way to the right to read the full line and then scroll all the way back for the next line?

IT’s terrible! Make sure it  bends and twists to fit every screen—this is called responsive web design, and it’s very important.

If people don’t realize your website actually operates differently on their smaller screen, you’ve done something right.

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Your  content is one of your most important marketing tools.

Whether or not people engage can mean the difference between one dollar and one million dollars in revenue.

It’s worth it to take the time to make your website beautiful. Contact us todayCalvarymarketing01@gmail.com.

You may also like: Reach Your Target Audience Digital Advertising

 

 

online reviews continue to grow more than ever before. Online reviews can help or hinder your business growth.

Aside from the fact that reviews from customers help others decide whether they should visit a business or not, reviews are now more prevalent on search results pages—meaning a lot of eyes can see what is being said about your company online.

The influence that reviews have on shoppers is staggering: more than 88% of online shoppers incorporate reviews into their purchase decisions (Webrepublic, 2015).

Businesses are told to get more reviews on review websites to keep attracting new customers. With so many review websites out there, where does a business even begin?

Your business may be afraid to manage customer reviews on review sites as you may not want to end up in one of these situations:

• receive zero reviews
• receive zero recent online reviews
• receive negative online reviews
• or, your business simply has unmanaged online reviews across multiple review websites

Unfortunately, your business is missing out. This lack of free online word of mouth is actually hurting your business through inaction, because reputation drives conversion.

1) Business online reviews and social posts help shape your company’s online reputation

In fact, one of the worst things your business can do is ignore your online reviews and social posts.

As easy as it is to make a mistake when handling your business’s online reputation, it can also be easy to recover if done properly (and with apology).

While damage will inevitably happen, your business can take steps to mitigate the degree of damage that can occur.

The biggest mistake of all your company can make is not participating in helping to shape the conversation about your company online.

2) Business online reviews provide valuable feedback for your business

While it can be easy for your business to take negative comments to heart, it is important to recognize that reviews are constructive feedback.

All in all, reviews are valuable feedback! They help your company gauge their performance and see how you can improve.

There is always room for improvement and a lot can be learned even from positive business reviews.

Through reviews, your business can see which products or services you should be boasting, which needs work, and even discover which employees rock at customer service.

3) Your online business reviews can now appear in search results

Search engines have caught on to the popularity of reviews and are now displaying them more prominently.

So, if someone searches for your business, there is a chance that reviews from review websites could be displayed on the search engine results pages.

In Google’s markup—the annotated content that appears in search—of a company or product, business reviews and ratings can now be included in search results.

In other words, when a user performs a search on Google,

Google will find and possibly display review summaries from online business reviews and consumer ratings.

Below is an example of how business reviews now showing up in search results.

How can businesses get more reviews?

There are a variety of methods your business can employ to ask for more business reviews, including emailing consumers manually, using surveys,

asking consumers to leave reviews with codes and review sites on their receipts, or utilizing review generation software to automate the business review process.

Three important review website management tips:

1) Remember to add or claim listings on the top review sites

It’s a good idea to add or claim a listing or business profile on the most popular review sites (unless your business doesn’t fit with the niche),

Correct your business’s listing information and start getting more business reviews!

2) Your business should keep asking customers for reviews

Asking the average customer for a review can be hard work. Granted,

it is often easiest to get reviews from consumers that are either really happy or really unhappy with the level of service they were provided.

Your business should always remember to ask as customers are busy creatures and will not remember unless they are asked or reminded to leave feedback.

3) Customers are more open to leaving reviews on review sites

Why not just ask for business reviews or testimonials on your business’s website?

Well, asking consumers to leave a review on your website seems a lot more screened and inauthentic than simply asking consumers to leave reviews on a trusted review site.

Since the review site is a third party, it feels more open for customers to leave an honest, unbiased review.

Business reviews are here to stay

In conclusion, there’s no getting away from business reviews.

The good news is that there are methods to get more business reviews as well as effectively managing reviews from customers.

Also, businesses needn’t fear negative online reviews, as there are ways to negate the effect of negative reviews.

Get the help you need with your social media posts. Contact Mathew at calvarymarketing01@gmail.com

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Reach your target audience with digital advertising

Digital advertising is the process of using internet technology to deliver promotional advertising to consumers.
Digital advertising encompasses promotional ads

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