It’s September and you want to increase your sales in the last quarter of 2024.
I have put together a short list of strategies you can use to increase your sales.
1. Make use of your CRM to follow up with leads.
Use your CRM software to follow up with leads
Fortune they say, lies in the follow up.
Very often, the sale is not made on the first call, rather the seventh or eighth call.
Why not follow up with a multi-touch, multimedia and multi-cycle approach?
That is how successful business people increase sales.
2. Focus on your current customer base.
When you focus on your existing customers, they know, like and trust you.
It is easier to upsell them with a new product or service than with a new customer.
It costs less to sell to an existing customer than a new one.
3. Take advantage of various digital marketing techniques.
Digital marketing is not a one size fits all.
Instead it is a multi-pronged approach increase brand visibility and increase conversions.
Tailored advertising. Use pay per click advertising to show your advertising message to your target audience.
Content marketing: perfect your content so that it shows up on the search engines.
Content marketing helps to engage potential customers.
4. Start a customer loyalty program.
Loyalty programs reward customers with repeat business.
Incentives for repeat purchases: Offering discounts or exclusive offers, gives customers a reason to continue to buy from you instead of the competition.
No doubt you are losing a little bit of profit.
However, when the same person continually buys from you, your profits increase.
I’m not talking about huge discounts here. about 10% to 15% is enough of an incentive to get existing customers to buy again.
5. Strategic joint venture with another business.
Forming a joint venture with another business can open up new customer avenues through shared marketing and technology.
This can be done through co-marketing campaigns.
The other company can offer complimentary products or services to your customers.
This in turn increases your target market reach and increase your sales.
Bonus: Cross-Promotional Offers:
Develop offers that involve goods and services from both companies.
The advantage here is the added incentive for both customer bases to interact with both companies.
This list is far from complete, however, it gives you some ideas on how to increase your sales.
If you want to increase your sales contact us today.
Related: How to increase website traffic organically in 2024.