5 Digital Marketing Strategies To Use Now
Are you curious about digital marketing strategies will boost your dental practice? Here are five tried and true digital marketing strategies that can significantly boost your clinic’s profitability: 1. Focus on Improving Patient Interactions: Happy patients are the lifeblood of any successful dental practice. By prioritizing customer satisfaction and training your staff to identify and correct any inefficiencies, you can ensure a delightful patient experience. Remember, a satisfied patient is more likely to refer others to your clinic, contributing to your overall profitability. 2. Create a well-defined digital marketing plan: Do you have a solid digital marketing plan in place, or is it more of a hodgepodge of different efforts? A well-crafted dental marketing plan consists of organized steps, targeted campaigns, and unified efforts that everyone in your organization understands. By involving your entire team in the plan and encouraging their ideas, you can create a cohesive and impactful digital marketing strategies. 3. Set SMART Goals for digital marketing strategies: Successful people have goals, and you’re no exception! Take a close look at your clinic’s financials and advertising campaigns, then set specific, measurable, achievable, realistic, and time-bound (SMART) goals for improvement. Sharing these goals with your staff will increase morale and encourage them to actively contribute to achieving these milestones. 4. Utilize Incentives: Who doesn’t love incentives? Boost revenue and attract more patients with this digital marketing strategies by offering incentives that align with your clinic’s goals. These can include discounts, coupons, or partnerships with local businesses. The key is to create compelling reasons for new patients to choose your clinic and for your staff to passionately promote your services. 5. Make an Impact with Your Presentation: A captivating presentation can be a game-changer for your dental practice. Invest in high-definition pictures for your marketing materials or enlist the help of a digital marketing firm to create visually stunning content. During patient consultations, use these images to walk them through their dental situation with clarity and expertise. Offer them three options (the rule of 3) to choose from, with the high-cost option often being the preferred choice. If you’re eager to implement these proven methods and increase the profitability of your dental clinic, we’re here to help! Contact us today and let’s take your practice to new heights!
Top 5 Ways to increase your sales this year
It’s September and you want to increase your sales in the last quarter of 2024. I have put together a short list of strategies you can use to increase your sales. 1. Make use of your CRM to follow up with leads. Use your CRM software to follow up with leads Fortune they say, lies in the follow up. Very often, the sale is not made on the first call, rather the seventh or eighth call. Why not follow up with a multi-touch, multimedia and multi-cycle approach? That is how successful business people increase sales. 2. Focus on your current customer base. When you focus on your existing customers, they know, like and trust you. It is easier to upsell them with a new product or service than with a new customer. It costs less to sell to an existing customer than a new one. 3. Take advantage of various digital marketing techniques. Digital marketing is not a one size fits all. Instead it is a multi-pronged approach increase brand visibility and increase conversions. Tailored advertising. Use pay per click advertising to show your advertising message to your target audience. Content marketing: perfect your content so that it shows up on the search engines. Content marketing helps to engage potential customers. 4. Start a customer loyalty program. Loyalty programs reward customers with repeat business. Incentives for repeat purchases: Offering discounts or exclusive offers, gives customers a reason to continue to buy from you instead of the competition. No doubt you are losing a little bit of profit. However, when the same person continually buys from you, your profits increase. I’m not talking about huge discounts here. about 10% to 15% is enough of an incentive to get existing customers to buy again. 5. Strategic joint venture with another business. Forming a joint venture with another business can open up new customer avenues through shared marketing and technology. This can be done through co-marketing campaigns. The other company can offer complimentary products or services to your customers. This in turn increases your target market reach and increase your sales. Bonus: Cross-Promotional Offers: Develop offers that involve goods and services from both companies. The advantage here is the added incentive for both customer bases to interact with both companies. This list is far from complete, however, it gives you some ideas on how to increase your sales. If you want to increase your sales contact us today. Related: How to increase website traffic organically in 2024.
Dental SEO Made Simple: A Step-by-Step Guide for 2024
What is SEO for Dentists? Have you ever heard someone say, “that’s great for dental SEO“? What does that mean? It means that the strategy can help push your website higher in search engine results, bring more people to your website, and get more new patients to your dental office. Dental SEO is something a lot of dentists and dental office owners get confused about. It can feel tricky, especially if you just want to focus on taking care of your patients, not becoming an expert in marketing. The reality is this: In 2024, dentists can’t ignore SEO. If you want to grow your dental practice and keep getting new patients, you need a dental SEO strategy. Understanding SEO will help you see how important it is and how to do what it takes to rank higher in search results. That’s why Calvary Marketing wrote this guide – to help make dental SEO simple and help dentists like you be successful. Let’s start with the basics… What is Dental Search Engine Optimization (SEO)? Dental SEO is the process of making your dental practice appear higher in search engine results. It’s about getting to the top of the search results page without paying for an ad. For example, when someone searches Google for “dentist near me” or “dental implants,” an SEO strategy is what helps your dental practice show up at the top of the results. If you want patients to find you online, you need a dental SEO marketing strategy. The Importance of SEO for Dentists Why is SEO so important for dentists? Let’s dig into that: 1. SEO Builds Trust and Credibility with Patients People believe that the dentists who appear at the top of search results are the best. The more people click on your website, the more Google will see you as trustworthy and reliable, and the higher you’ll rank. 2. SEO Drives More Website Traffic Over 50% of all website traffic comes from search engines. Dental SEO makes it easier for people to find your website when they’re looking for a dentist. This brings you high-quality leads who are more likely to become patients. 3. SEO Improves Your Website’s User Experience Good SEO isn’t just about keywords – it’s also about making your website easy to use. Things like fast loading times, mobile-friendly design, and helpful content make your site more appealing to visitors. And when visitors like your site, Google likes it too! 4. SEO Helps You Stay Competitive Other dental practices in your area are probably already using SEO. By investing in SEO, you can keep up with the competition or even stand out as the best choice for patients in your area. How Much Does SEO Cost for Dentists? The great news is that SEO can be free advertising for your dental practice! While you might need to pay for some help with SEO, the long-term benefits are often worth the cost. To see if SEO is worth it for your practice, think about how much each new patient is worth. With a good SEO strategy, you could bring in lots of new patients every month, which adds up to a lot of revenue over time. SEO is also a long-term strategy, unlike ads that only last for a short time. It keeps working in the background to attract new patients for years to come. How to Rank Higher in Search Results While there’s no guarantee you’ll be the top result, there are things you can do to improve your ranking. The key is focusing on providing the best possible answers to people’s questions, both on your website and elsewhere online. Understanding How Search Engines Work When someone searches online, search engines like Google try to give them the most helpful results. They look at lots of different factors to decide which websites to show. On-Site SEO Factors for Dentists Your website plays a big role in where you rank. Things like the content on your pages, the keywords you use, and the design of your site all affect how search engines see you. Off-Site SEO Factors for Dentists It’s not just about your website – factors like online reviews and links from other websites can also influence your ranking. By focusing on both on-site and off-site SEO, you can improve your chances of ranking higher in search results and attracting more patients to your dental practice. Get More Patients Through SEO Services If you need help with SEO, Calvary Marketing is here for you. Our team of experts knows how to get your dental clinic noticed online and attract more patients. Contact us today to learn more! Related: Why is SEO important for dentists
Affordable SEO Company Toronto
Getting an affordable SEO Company would be the best choice for promoting your business today, it’s super important for businesses in Toronto to have a plan called SEO. SEO stands for Search Engine Optimization. It helps your business show up more when people search for things online. That means more people visit your website, which can lead to more sales and money. At Calvary Marketing Agency, we’re proud to be the affordable SEO company in Toronto that doesn’t cost a lot. Our team knows a lot about SEO and can help your business get noticed online. We’re the top choice for businesses who want great results without spending too much money. That is important when looking for an affordable SEO company. Need An Unbeatable Affordable SEO Company In The Toronto Area? Are you looking to make your business more visible online? Well, we’re here to help! We’re the top SEO experts in Toronto, and we have a bunch of ways to make your website better and easier to find on the internet: Technical SEO Audits & Optimization with Quality affordable SEO Toronto First, we check your website carefully to find any problems that might make it hard for people to find it on search engines like Google. These problems could be things like how fast your pages load, if your website works well on phones, and if it’s easy for search engines to understand. Keyword Research & On-Page Optimization Our special team of internet experts looks for the best words that people use when they’re looking for businesses like yours. We want to find the words that match what your business does and what people are searching for. We then optimize your website’s content, meta tags, and headings to improve rankings for those target keywords. Local SEO & Google Maps Optimization Our SEO services are crucial for businesses targeting local customers in Toronto. We help your business stand out on Google Maps and when people search locally! We do this by making sure your Google Business Profile looks awesome. Make it more prominent online, and make cool stuff that people in your area will enjoy. Link Building & Off-Page SEO We use good ways to get important websites to link to yours. This makes search engines think your website is important too. We do this by writing articles for other websites. Getting mentioned in online news, being listed in directories, and sponsoring events.”. All the important details when looking for an affordable SEO company. Content Marketing & On-Site Optimization “Good content with the right words is really important for making SEO work well. Our team in Toronto makes interesting blogs, helpful guides, videos, and other stuff to keep your customers interested. To make your website show up better in searches. Conversion Rate Optimization (CRO) In SEO driving traffic is important, so our SEO experts also focus on optimizing your website for higher conversion rates. Ensuring that visitors take desired actions like making purchases or filling out lead forms. Analytics & Insight Reporting Monthly Reports to Track Progress We give you detailed reports each month. These reports show important things like how well your keywords are doing. How many people are visiting your site? How many of them become customers, and how much money you’re making? Compared to what you’re spending on SEO. This way, you always know if our SEO work is helping your business grow. Why to Choose Calvary Marketing Agency At Calvary Marketing Agency, we know that SEO is something you invest in for the long term. That’s why we have pricing that won’t break the bank. Our team of SEO experts in Toronto has lots of experience and knows all about the digital world here. We’ll make sure your SEO plan fits your business goals and the people you want to reach. This is what makes us an affordable SEO company. We do it right the first time with our quality assurance audits. That way you know for sure that you are getting quality work done. Ready to Start? If you want to make your Toronto business even better with an affordable SEO company, let’s chat! We’ll give you a free session to talk about your goals and how we can help. You can reach us at +1 (289) 500-1978 or at info@localhost to set up your free consultation. Frequently Asked Questions About Local SEO in Great Toronto What makes Calvary Marketing Agency an ubeatable SEO company in Toronto? At Calvary Marketing we offer competitively priced SEO packages. In this package, we deliver exceptional value without compromising on quality or expertise. Our transparent pricing model ensures that businesses of all sizes can benefit from our services. How much do SEO services typically cost in Toronto? The cost of SEO services in Toronto can vary depending on the scope of work and the agency’s level of expertise. At Calvary Marketing Agency, our affordable SEO packages start at $400 per month for small businesses. It can scale up for larger enterprises. Can Local SEO services work well in Toronto? Yes, they can! Our team of experts knows the real ways to make affordable SEO services bring more people to your website. We use smart techniques that work, like making your website show up higher in search results and getting more people to visit your site. Why choose Calvary Marketing Agency for SEO? We’re not just an affordable SEO company, we’re also really transparent and focused on what you need. We give you clear reports every month so you can see how your SEO is going. Plus, we work closely with you to make sure we’re doing exactly what your business needs to succeed. How long does it take to see results? It depends on a few things, like how tough your competition is and how healthy your website is right now. But usually, most businesses in Toronto start seeing more people visiting their site within 6 to 12 months of using our SEO services. That makes us the ideal choice
The Ultimate Guide to Marketing Agency Vancouver | Top Services & Strategies
Introduction to Marketing Agencies in Vancouver A good digital marketing agency in Vancouver can offer the guidance and help you need. They also do the work. They can boost your brand and drive growth. Vancouver is vibrant and competitive. Businesses there face the challenge of standing out. They also must reach their target audiences well. This is where marketing agencies in Vancouver come in. They have special expertise and many services to help companies thrive. It doesn’t matter if you’re a local startup or an established enterprise. A good digital marketing agency in Vancouver can offer the guidance and help you need. They also do the work. They can boost your brand and drive growth. Why You Need a Marketing Agency in Vancouver Expertise in a local market. A local marketing agency in Vancouver understands the city’s market well. They know its dynamics, consumer behavior, and industry trends. They use this insider knowledge to craft DESIGNED marketing strategies in Vancouver. These strategies resonate with your target audience. They also position your brand well within the city’s unique business ecosystem. Access to diverse talent. Partnering with a marketing agency in Vancouver provides access to diverse talent. They’ve got creative designers and copywriters. They also have SEO specialists and social media experts. These agencies have the right skills to run full marketing campaigns. Key Services Offered by Marketing Agencies in Vancouver Digital Marketing Services In today’s digital age, a strong online presence is essential for any business. A top digital marketing agency in Vancouver offers many services. These include search engine optimization (SEO) and pay-per-click (PPC) ads. It also provides social media, email, and content marketing. These strategies increase brand visibility. They drive targeted traffic. They generate more leads, and conversions. Branding and Design Solutions A strong brand identity is the foundation of any successful marketing strategy. A good marketing agency in Vancouver provides branding and design solutions. These include logo design, brand guidelines, and visual identity development. They can also make great marketing materials, websites, and digital assets. These will represent your brand at all touchpoints. Choosing the Right Marketing Agency in Vancouver Vancouver has many marketing agencies. Choosing the right one can be hard. Look for an agency with a proven track record. They deliver results and have industry experience. Also, their portfolio aligns with your brand’s values and goals. Also, consider factors such as their communication style. Also, consider their project management approach. Also, consider their ability to provide measurable results through data-driven strategies. Effective Marketing Strategies for Vancouver Businesses Local SEO Tactics Businesses in Vancouver rely on local SEO. It is a key part of any digital marketing strategy. Tactics may include keyword research, local directory listings, and location-specific content creation. Social Media Engagement Social media platforms offer a powerful way to connect with your target audience. They also help to build brand awareness in Vancouver. A skilled Vancouver marketing company can make social media strategies for your business. We’ll tailor them to your goals. They’ll use platforms such as Facebook, Instagram, Twitter, and LinkedIn. They’ll use them to talk to customers. They’ll share value. They’ll promote products or services. Summary Vancouver is a dynamic city. Partnering with a good marketing agency can unlock your business’s full potential. They have expertise, a diverse talent pool, and many services. You can use these to make effective marketing strategies in Vancouver. They will resonate with your target audience and drive measurable results. Boost your digital presence, strengthen your brand, or try new marketing channels. A trusted marketing agency in Vancouver can guide you to success. You may also like: How to increase website traffic organically in 2024
How to Double Your Website Traffic Organically
Are you struggling to get enough visitors to your website? Do you want to double your website traffic organically? Do you want to increase your website traffic without relying solely on paid ads? You’re not alone. Most businesses want more website traffic visitors to convert into customers. But knowing the right strategies can be overwhelming. That’s where Calvary Marketing Agency comes in. With over 10 years of experience helping businesses grow, our full-service digital marketing agency is here to help you double your website traffic organically. At Calvary Marketing Agency, our team of experts specializes in sustainable organic traffic growth using proven tactics. Whether you need more leads, sales or brand awareness, we have you covered. Why Organic Traffic Growth is Critical for Your Website The goal to double your website traffic organically must be a top priority for any website owner. Here are some of the key reasons why: It’s more cost-effective: you don’t have to pay for each visit, like with paid ads. Organic visits can deliver a higher long-term ROI. Higher credibility – Visitors reached organically trust your website more vs. paid ads. This improves conversions. SEO ranking benefits: Popular pages on your site get boosted in search rankings, driving even more organic traffic. Word-of-mouth marketing – Quality content that resonates gets shared more, continuing the organic growth cycle. Future-proof your marketing – An organic strategy focused on great content will outlast short-term paid ad tactics. Clearly, focusing solely on paid channels leaves you vulnerable. An organic approach should form the core of your website marketing strategy. 8 Proven Ways to Increase Organic Website Traffic So what are some proven organic tactics you can use to double your website traffic organically to your website? Here are the top 8 strategies recommended by our team at Calvary Marketing Agency: 1. Optimize Your Website for SEO Search engine optimization (SEO) ensures your brand shows up when people search for the products or services you offer online. Our SEO services include: Technical site optimizations to improve page speed and the mobile user experience. Content optimization with keyword research and on-page optimizations. Link building to increase authority and organic rankings over time. With our SEO approach, we’ve increased organic traffic by as much as 300% for clients. 2. Produce Engaging, Shareable Content Consistency is key; regularly publish blog posts, videos, infographics and other content formats that resonate with your audience. Our content experts can handle everything from copywriting to promotion. Shareable content drives referral traffic when audiences link back to your website. It also improves search rankings and brand awareness. 3. Implement Social Media Best Practices An active presence on relevant social platforms like Facebook, Instagram and Twitter is a must. Share your content, engage followers, run contests, etc. to drive traffic. Our social media marketing services help build your brand and get more eyeballs to your site through social media. 4. Start Email Marketing and Newsletters Email subscribers represent a targeted audience to retarget with new content. Well-designed email campaigns outperform most other channels in terms of ROI. From lead magnets to drive sign-ups to regular newsletters, our email marketing services get your brand in front of qualified subscribers. 5. Run Retargeting Ads Retargeting ads help convert more traffic by following up with visitors after they leave your site. Our Google Ads team handles optimized remarketing campaigns across the web. 6. Leverage Influencer Marketing Influencer marketing has an incredible capacity to drive targeted organic traffic at scale. Getting your content shared by relevant influencers exposes you to new audiences. 7. Guest Post on Authority Sites Contributing guest posts to industry publications and authority websites can bring tens of thousands of organic visitors. Our content team can secure high domain authority placements to grow your reach. 8. Build Links on Relevant Websites Securing backlinks from other authority sites signals search engines to rank your pages higher. Our link-building tactics safely generate the best links. Which will enable you to double your website traffic organically. Here are a few key reasons over 500 businesses trust us with their online marketing: Data-driven strategies: We analyze site metrics and user data to optimize results. Industry expertise: Our experience spans multiple industries to match each client’s needs. Full-service offering: We provide integrated services from SEO to PPC, email marketing to branding and more. Proven results: Our strategies have delivered over 800% ROI on average for clients. Personalized support: Each client gets dedicated support and reporting from our marketing experts. Risk-free trial: We offer free website and competitor audits to new clients. Conclusion Driving consistent organic traffic to your website takes expertise, but pays dividends in the long run. Rather than relying solely on paid ads, an integrated organic strategy delivers better ROI and sustainability. At Calvary Marketing Agency, our team of online marketing specialists would love to discuss how we can double your website traffic organically. Contact us at 1-888-630-9384 or visit http://localhost/wordpress/our-services/ to learn more about our services. Our free website audit is a great way to double your website traffic organically.
Why You Need Dental SEO To Increase Profits
In today’s world, being online is very important. Dentists need to know about search engine optimization (SEO) dental SEO to increase profits and increase patient intake volumes. SEO helps people find dentists on the internet. When dentists use SEO, they’ve got more patients. This makes their business grow. Those dentists that understand and harness the power of dental SEO really do increase profits and double patient intake. That’s why you should choose a reliable and experienced dental marketing agency. Choose one like Calvary Marketing Agency. Let’s dive into why SEO is crucial for dentists. Why is SEO important for dentists? For dentists, having an online presence is no longer optional. It’s a necessity to remain competitive and continue growing their practice. Before choosing where to book an appointment, people search for local dentists online. If potential patients can’t find your website, you’re missing out on business. This is where SEO comes in. SEO Helps Attract New Patients to Your Practice SEO helps to improve your website’s ranking in search engines for relevant keywords. Higher rankings result in increased visibility and website traffic for a dentist. This means getting new patients who are searching for dental services. Some terms like “dentist near me,” “cosmetic dentistry,” or other dental services. SEO allows you to reach those , who are searching for a dentist and convert them into patients. Build Your Reputation and Credibility Through SEO By publishing high-quality content optimized with relevant keywords on your website blog. You can establish yourself as an authority through dental SEO to increase profits. This demonstrates your expertise in specific dental treatments and builds trust. Patients will book appointments with a dentist who looks good and trustworthy online. How to Rank Your Dentist Website Using SEO Having a website is useless if patients can’t find it online. That is why you need dental SEO to increase profits. Ranking higher in search engines is key to driving traffic to your dentist website. Follow this SEO checklist to start boosting your rankings. Optimize with Relevant Keywords Find out what words people use when looking for a dentist. Some examples are “emergency dentist [city],” “dentures,” and “pediatric dentist near me.” Use these words on your website. Put them in your page titles, headings, and it’s image descriptions. Create Locally-Optimized Content Most patients search for local dentists. So, focus on creating content optimized for your city. Write blog posts like “Top 5 Dentists in [City]” or “Affordable Dental Implants in [City]”. Get Reviews and Testimonials Patient reviews boost credibility and rankings. Add visible testimonials to your website. Also, gather reviews on Google, Facebook, and other directories. Speed Up Your Website Site speed impacts rankings. Shrink images. Reduce CSS and JS size. Add caching. Get a faster web host. This will make your site load faster. Be Mobile-Friendly With more searches on mobile, it’s critical to have a responsive, mobile-friendly site. Test it on different devices and improve navigation and load speeds. Build Authoritative Backlinks Relevant links from high-authority domains boost rankings. Guest post on industry blogs. Partner with local resources. Promote your best content. Focusing on these SEO basics will help raise your dentist website’s rankings. It will also attract more patients. For an SEO audit with optimizing your dental practice’s website. Contact our experts at Calvary Marketing. Your Competitors Are Already Using SEO Other dentists in your area already use dental SEO to increase profits. If you don’t invest in it, they will outrank you on search engines. Patients are more likely to contact the dentists who show up first for local searches. Make sure you don’t get left behind by optimizing your website and content. Remember, those dentists that use the power of dental SEO to increase profits. To learn more about affordable SEO services for dentists, contact Calvary Marketing at: Phone: 1-888-630-9384 Email: calvarymarketing01@gmail.com Related: 10 Steps to a proven social media strategy
Improve Your Google Rankings 10x
Google and other search engines are changing how they present the search results based on what people are searching for and how they search.
7 Social Media Strategies for Businesses Success
7 Social Media Strategies for Business Success Here are 7 social media strategies that will help your business build a presence and a following. In the most crowded rooms online by creating content that entertains, educates, inspires and engages. A strong social media presence is one of the best ways to be heard. It’s also a very good way to deploy your social media strategies across multiple platforms. Forget the doorstep; there’s a whole world of potential customers and fans at your fingertips . Fans who are actively looking for brands that they can identify and engage with on a personal level. However, social media skills have to be learned, and many businesses struggle to find an audience and connect with them online. If yours is one of them, what can you do to make the best use of social media and all its benefits? How can you create content that gets people to stop scrolling and start reading, liking and sharing? 1. Make a plan Before you rethink your entire social strategy, ask the tough questions. What are your goals as a business, and how will a strong social media presence help you to achieve them? Which actions are you going to take to build presence, and how will you measure your success? Establish achievable and quantifiable objectives that are informed by your marketing and business goals. Put a time-frame on how long they should take to achieve. Find the right KPIs and tools to evaluate your progress. Don’t be afraid to change your tactics if something isn’t working. Remember: don’t throw the baby out with the bathwater! If you’ve done something in the past that worked well, think about how and why it worked, and let it inform your strategy as you go forward. Similarly, look to past failures and learn from them: how have your past social efforts missed the mark? Also ask how can you avoid these mistakes going forward? With a roadmap to social success in place, your business can begin to make guided changes to its social media strategies that work toward definite goals. 2. Know your audience There are so many eyes and ears out there on the web, but do you know who is going to listen to your brand’s voice? Identifying and empathizing with your demographic and how they spend their time online makes a huge difference in making your voice heard. Picture your ideal customer. What interests them? What are they passionate about? Which publications they read, watch, and talk about with their friends? What are their goals, and how can the things you do help to achieve them? The better an understanding you have of your ideal customer, the easier it will be to find people like them online. Listen to your audience and their conversations online about your industry in general and your brand in particular. Find the keywords and phrases in these conversations, learn how they’re used, and put them into practice in your own content. These keywords, which can include anything from industry jargon to misspellings of your company’s name. Even make up the language that your customers speak – to walk the walk, your business needs to talk the talk. Finally, knowing the social media influencers your audience follows and engaging with the things that interest them. This strategy alone can put you straight into your audience’s line of sight. Learn from what influencers do to engage your audience, and put it into practice in your own social media strategies. 3. Tell your story Just like every person, every business has a story; no two are alike. Use your social media channels to build a narrative around your business that shows how it got to where it is today. Invite your audience to think about where they enter into that narrative: How are your followers involved and invested in your success? How can the things your business does change a person’s day, or change the way they live their lives? One way to nail a narrative is to find your niche and own it. If your service or product fits into a certain lifestyle, build a story around it, and highlight your place in it. You know the unique value of your business – tell the world about it, and appeal to an audience that will benefit from it. 4. Get conversational Social media is a two-way street, and driving engagement with your brand means taking hold of the reins and engaging with your audience. Make your business part of the conversation online by asking and answering questions, making friends, and following back. Things don’t always have to be about sales: sharing holiday greetings, discussing local events, Try starting a dialogue about current news stories are all ways a business can drive engagement from their audience. This way you can learn more about their demographic. Most importantly, share with your audience and encourage them to share with you! Ask your audience about what they want to see, take the feedback and deliver on it. If you see someone doing something cool with your product or sharing a success story, like it, retweet it, or give a shout out! When your audience is engaged with your brand, you become a part of their network. Everyone gets to see how your business fits into the lives of people just like them. This is an important tool of social media strategies. This widens your audience and compounds your chances of generating engagement. 5. Go live! Facebook Live has quickly become a powerhouse marketing tool for the biggest brands. Your followers are notified the moment you go live, and can join at any time to watch you broadcast the things that matter to the both of you. Is your company reaching a milestone, or releasing a brand new product? Has your warehouse just received a long-awaited and much anticipated shipment? Go live, and share the moment with your fans! Hold a live Q&A session, give fans a sneak peek at exciting things
Online Advertising Can Double Your Sales
Online advertising increases awareness, it’s that simple. Online advertising services consist of Google, Facebook and other, all of which work to promote a business online. online advertising spending is increasing every year as more and more businesses realize the benefits of digital advertising. Experts like Jamie Turner suggest online advertising on social platforms is well worth the spend. “If I were to provide one tip to people who are using social media, it would be this — don’t be afraid of paying for social media reach and clicks.” – Jamie Turner, Social Media Expert The best part about online advertising is that results can be easily monitored and ROI can be easily tracked. You probably don’t want to be spending lots of money without some proof of performance right? With traditional media channels, there is sometimes no way of tracking the effectiveness of an advertisement. With online advertising, companies like Google and Facebook allow users to access advanced analytics. This way local businesses know that their money is being well spent. Not to mention that the digital advertisements are positively impacting their storefront. When determining the success of an ad, the important factors will differ case by case. For the most part, the success of an ad lies in the indicators listed below. ROI indicators/measures of a successful campaign: Impressions: the actual # of views on an advertisement Clicks: the actual # of direct clicks on the advertisement Engagements: Social & landing page clicks Results: In most cases, results come in the form of a phone call or a store visit. The best places for online advertising Through our team’s extensive work in the digital advertising space, we have come to the same conclusion as pretty much every digital advertising company. The best places to spend money on online advertising are Google & Facebook. With online advertising, not only is a local business visible online, but they are visible to the right people online. Platforms like Facebook and Google allow for advanced targeting, which puts a local business in front of consumers who are more likely to convert into a sale. Plus, Google and Facebook accounted for roughly 60 percent of ad spend in 2017! Advertising on Google Reach: Google is the largest search network in the world. Consumers are using Google every single day to search for local businesses. To find ideal prospects and get in front of users looking for their products/services. In the age of digital, people are not looking at TV commercials or listening to radio ads to find a local business. They are searching for a service and then locating your business online. With 3.5 Billion Google searches conducted every single day, customers are looking for local businesses. Local businesses should want to be found on Google. Flexibility: Google allows the local advertiser to spend whatever they want, whenever they want. . With flexible options for ad spend, advertisers are able to test what works and what doesn’t work for a business. Spend a bit, wait to see how the campaign performs, and then reinvest in larger budgets for greater prospect reach. Why advertise on Facebook? Audience: The audience on Facebook includes 1.32 billion daily active users (DAUs) on average, at an increase of 17% year-over-year. As a local business, you simply cannot ignore the fact that Facebook is likely an intersection in which you can find prospective customers. If the daily average users stat doesn’t have you convinced then let’s talk about how often social media is being used. The average person spends nearly 35 minutes everyday JUST on Facebook, according to a recent study by Mediakix. If there is one thing to take away it is that the audience on Facebook is MASSIVE, and they are on Facebook a LOT. Targeting: Facebook Ad targeting is a marketer’s dream. Facebook allows the ability to focus on users so microscopically that you can find out anything about a prospect. Target users by their interests, behaviors, age, gender, location, etc. The Facebook algorithm has brought about changes to the local advertising landscape. But it remains one of the best environments for local businesses to get the word out about themselves! Conclusion By leveraging these two platforms, every local business can easily take their advertising game to the next level. Then begin to rake in new revenue—with the data to back their investment. You might also be interested in our Google Ads Services Mathew Jazenko loves helping local businesses achieve their marketing goals and can be contacted info@calvary-marketing.ca
